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LEADER 02524cam a22005174a 4500

001 ocm64084819;

003 OCoLC;

005 20141212002948.0;

008 060215s2007 enka b 001 0 eng ;

010 a| 2006005358;

020 a| 041532825X (hard cover);

020 a| 9780415328258 (hard cover);

020 a| 0415328268 (soft cover);

020 a| 9780415328265 (soft cover);

029 1 a| YDXCPb| 100357220;

029 1 a| NZ1b| 8478005;

035 a| (Sirsi) o64084819;

035 a| (OCoLC)64084819;

042 a| pcc;

049 a| EREE;

050 00 a| HD30.3b| .R537 2007;

082 00 a| 658.4/52| 22;

100 1 a| Riel, C. B. M. van.=| ^A768806;

245 10 a| Essentials of corporate communication :b| implementing practices for effective reputation management /c| Cees B.M. van Riel and Charles J. Fombrun.;

260 a| London ;a| New York :b| Routledge,c| 2007.;

300 a| xvi, 306 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [284]-301) and index.;

505 0 a| Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.;

650 0 a| Communication in management.=| ^A6905;

650 0 a| Corporate image.=| ^A155789;

650 0 a| Corporationsx| Public relations.=| ^A17229;

700 1 a| Fombrun, Charles J.=| ^A188515;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/ecip068/2006005358.html;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/enhancements/fy0651/2006005358-d.html;

994 a| C0b| ERE;

938 a| Baker & Taylorb| BKTYc| 44.95d| 44.95i| 0415328268n| 0006210787s| active;

938 a| Baker & Taylorb| BKTYc| 145.00d| 145.00i| 041532825Xn| 0006116681s| active;

938 a| Baker and Taylorb| BTCPn| 2006005358;

938 a| YBP Library Servicesb| YANKn| 100357220;

596 a| 1;

998 a| 1350388;

999 a| HD30.3 .R537 2007w| LCc| 1i| 30372014382342d| 10/9/2015e| 10/9/2015f| 7/29/2008g| 1l| JGESm| JOYNERn| 2p| $53.95q| 1r| Ys| Yt| JGESBKu| 3/20/2008x| BOOKz| JSTACKSo| .STAFF. 0;

Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun.

Author/creator	Riel, C. B. M. van
Other author	Fombrun, Charles J.
Format	Book
Publication Info	London ; New York : Routledge, 2007.
Description	xvi, 306 pages : illustrations ; 24 cm
Supplemental Content	Table of contents only
Supplemental Content	Publisher description
Subjects	Communication in management. Corporate image. Corporations--Public relations.

Contents	Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
Bibliography note	Includes bibliographical references (p. [284]-301) and index.
LCCN	2006005358
ISBN	041532825X (hard cover)
ISBN	9780415328258 (hard cover)
ISBN	0415328268 (soft cover)
ISBN	9780415328265 (soft cover)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD30.3 .R537 2007	✔ Available	Place Hold

Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun.

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