Tools

LEADER 03284cam a2200493 a 4500

001 ocm77573836;

003 OCoLC;

005 20141212002947.0;

008 061221s2007 nju 001 0 eng ;

010 a| 2006102241;

020 a| 9780470113455 (cloth : alk. paper);

020 a| 0470113456 (cloth : alk. paper);

029 1 a| YDXCPb| 2501829;

029 1 a| IG#b| 9780470113455;

029 1 a| AU@b| 000041192800;

035 a| (Sirsi) o77573836;

035 a| (OCoLC)77573836;

049 a| EREE;

050 00 a| HF5415.1265b| .S393 2007;

082 00 a| 658.8/722| 22;

100 1 a| Scott, David Meerman.=| ^A628327;

245 14 a| The new rules of marketing and PR :b| how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly /c| by David Meerman Scott.;

260 a| Hoboken, N.J. :b| John Wiley & Sons, Inc.,c| 2007.;

300 a| xxvii, 275 pages ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

504 a| Includes bibliographical references and index.;

505 0 a| I. How the web has changed the rules of marketing and PR -- 1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing and PR -- 3. Reaching your buyers directly -- II. Web-based communications to reach buyers directly -- 4. Blogs : tapping millions of evangelists to tell your story -- 5. The new rules of news releases -- 6. Audio content delivery through podcasting -- 7. Forums, wikis, and your targeted audience -- 8. Going viral : the web helps audiences catch the fever -- 9. The content-rich web site -- III. Action plan for harnessing the power of the new rules -- 10. You are what you publish : building your marketing and PR plan -- 11. Online thought leadership to brand your organization as a trusted resource -- 12. How to write for your buyers -- 13. How web content influences the buying process -- 14. How to use news releases to reach buyers directly -- 15. The online media room : your front door for much more than the media -- 16. The new rules for reaching the media -- 17. Blogging to reach your buyers -- 18. Podcasting and video made, well, as easy as possible -- 19. Social networking sites and marketing -- 20. Search engine marketing -- 21. Make it happen.;

650 0 a| Internet marketing.=| ^A381306;

650 0 a| Public relations.=| ^A964453;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/ecip077/2006102241.html;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/enhancements/fy0741/2006102241-d.html;

856 42 3| Contributor biographical informationu| http://www.loc.gov/catdir/enhancements/fy0741/2006102241-b.html;

994 a| C0b| ERE;

938 a| Baker & Taylorb| BKTYc| 24.95d| 18.71i| 0470113456n| 0007116495s| active;

938 a| Baker and Taylorb| BTCPn| 2006102241;

938 a| YBP Library Servicesb| YANKn| 2501829;

938 a| Ingramb| INGRn| 9780470113455;

596 a| 1;

998 a| 1350384;

999 a| HF5415.1265 .S393 2007w| LCc| 1i| 30372014382623d| 2/14/2020e| 7/2/2017f| 3/27/2009g| 1l| JGESm| JOYNERn| 4p| $24.95q| 3r| Ys| Yt| JGESBKu| 3/20/2008x| BOOKz| JSTACKSo| .STAFF. 0;

The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly / by David Meerman Scott.

Author/creator	Scott, David Meerman
Format	Book
Publication Info	Hoboken, N.J. : John Wiley & Sons, Inc., 2007.
Description	xxvii, 275 pages ; 23 cm
Supplemental Content	Table of contents only
Supplemental Content	Publisher description
Supplemental Content	Contributor biographical information
Subjects	Internet marketing. Public relations.

Contents	I. How the web has changed the rules of marketing and PR -- 1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing and PR -- 3. Reaching your buyers directly -- II. Web-based communications to reach buyers directly -- 4. Blogs : tapping millions of evangelists to tell your story -- 5. The new rules of news releases -- 6. Audio content delivery through podcasting -- 7. Forums, wikis, and your targeted audience -- 8. Going viral : the web helps audiences catch the fever -- 9. The content-rich web site -- III. Action plan for harnessing the power of the new rules -- 10. You are what you publish : building your marketing and PR plan -- 11. Online thought leadership to brand your organization as a trusted resource -- 12. How to write for your buyers -- 13. How web content influences the buying process -- 14. How to use news releases to reach buyers directly -- 15. The online media room : your front door for much more than the media -- 16. The new rules for reaching the media -- 17. Blogging to reach your buyers -- 18. Podcasting and video made, well, as easy as possible -- 19. Social networking sites and marketing -- 20. Search engine marketing -- 21. Make it happen.
General note	Includes index.
Bibliography note	Includes bibliographical references and index.
LCCN	2006102241
ISBN	9780470113455 (cloth : alk. paper)
ISBN	0470113456 (cloth : alk. paper)

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Joyner	General Stacks	HF5415.1265 .S393 2007	✔ Available	Place Hold

The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly / by David Meerman Scott.

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