The satisfied customer : winners and losers in the battle for buyer preference / Claes Fornell.
| Author/creator | Fornell, Claes |
| Format | Book |
| Edition | 1st ed. |
| Publication Info | New York : Palgrave Macmillan, 2007. |
| Description | viii, 247 pages : illustrations ; 25 cm |
| Supplemental Content | Table of contents only |
| Supplemental Content | Contributor biographical information |
| Supplemental Content | Publisher description |
| Subjects |
| Contents | Introduction -- The big picture -- The science of customer satisfaction -- When customer satisfaction matters and when it deosn't -- Customer satisfaction and stock returns: the power of the obvious -- Things aren't always what they seem : inadvertently damaging customer assets -- Customer asset management: offense versus defense -- Putting the numbers to work. |
| Bibliography note | Includes bibliographical references (p. [231]-237) and index. |
| LCCN | 2007024932 |
| ISBN | 1403981973 |
| ISBN | 9781403981974 |
| ISBN | 0230604064 |
| ISBN | 9780230604063 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.335 .F67 2007 | ✔ Available | Place Hold |