/LC.GIF&client=easterncarolinaedu)
Chaotic markets : thriving in a world of unpredictability / A. Coskun Samli.
| Author/creator | Samli, A. Coskun |
| Format | Book |
| Publication Info | Westport, Conn. : Praeger Publishers, 2007. |
| Description | xxvii, 198 pages : illustrations ; 25 cm |
| Supplemental Content | Table of contents only |
| Subjects |
| Contents | The causes of chaotic pressures -- Past strategies were good, but-- -- Conventional wisdom-not -- Early performance assessment as a start -- The role of the counterchaos marketer -- Developing a learning organization -- The art and science of improvisation -- Products and services in generating consumer value -- The drive to innovate -- Using one's strengths -- Because we have been doing it this way traditionally -- It is not what they do-it is what we should be doing -- What are those markets anyway? -- Reaching the markets -- Postscript. |
| Bibliography note | Includes bibliographical references (p. [185]-192) and index. |
| LCCN | 2006038661 |
| ISBN | 027599371X (alk. paper) |
| ISBN | 9780275993719 (alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415 .S2715 2007 | ✔ Available | Place Hold |