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LEADER 01382nam a2200373Ia 4500

001 ocm61851970;

003 OCoLC;

005 20141211231023.0;

008 051006s2005 ilu bf 001 0 eng d;

020 a| 1587992051;

020 a| 9781587992056;

029 1 a| YDXCPb| 2182388;

035 a| (Sirsi) o61851970;

035 a| (OCoLC)61851970;

049 a| EREE;

090 a| HF5415.3b| .B785 2005;

100 1 a| Bruner, Gordon C.,d| 1954-=| ^A489983;

245 10 a| Marketing scales handbook :b| a compilation of multi-item measures, volume IV /c| Gordon C. Bruner II, Paul J. Hensel.;

300 a| xxii, 842 pages ;c| 26 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and indexes.;

650 0 a| Marketing researchx| Statistical methodsv| Handbooks, manuals, etc.=| ^A1005307;

650 0 a| Scaling (Social sciences)v| Handbooks, manuals, etc.=| ^A12810;

700 1 a| Hensel, Paul J.=| ^A489984;

700 1 a| James, Karen E.=| ^A489985;

994 a| C0b| ERE;

596 a| 1;

998 a| 1274077;

999 a| HF5415.3 .B785 2005w| LCc| 1i| 30372014142746d| 7/22/2016e| 7/11/2016l| JGESm| JOYNERn| 28p| $98.95r| Ys| Yt| JGESBKu| 11/13/2007x| BOOKz| JSTACKS;

Marketing scales handbook : a compilation of multi-item measures, volume IV / Gordon C. Bruner II, Paul J. Hensel.

Author/creator	Bruner, Gordon C., 1954-
Other author	Hensel, Paul J.
Other author	James, Karen E.
Format	Book
Publication Info	Chicago, Ill. : American Marketing Association, ©2005.
Description	xxii, 842 pages ; 26 cm
Subjects	Marketing research--Statistical methods. --Handbooks, manuals, etc. Scaling (Social sciences)--Handbooks, manuals, etc.

Bibliography note	Includes bibliographical references and indexes.
ISBN	1587992051
ISBN	9781587992056

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.3 .B785 2005	✔ Available	Place Hold

Marketing scales handbook : a compilation of multi-item measures, volume IV / Gordon C. Bruner II, Paul J. Hensel.

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