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LEADER 01998cam a22004934a 4500

001 ocn145431687;

003 OCoLC;

005 20141211231021.0;

008 070621s2008 njua b 001 0 eng ;

010 a| 2007024980;

015 a| GBA7721332| bnb;

016 7 a| 0138076062| Uk;

019 a| 148790194;

020 a| 0131986228 (13: 978-0-13-198622-0);

020 a| 9780131986220 (13: 978-0-13-198622-0);

035 a| (Sirsi) o145431687;

035 a| (OCoLC)145431687;

043 a| n-us---;

049 a| EREE;

050 00 a| GV188.3.U6b| S29 2008;

082 00 a| 790.22| 22;

100 1 a| Sayre, Shay.=| ^A758450;

245 10 a| Entertainment marketing & communication :b| selling branded performance, people, and places /c| Shay Sayre.;

246 3 a| Entertainment marketing and communication;

300 a| xxii, 489 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Leisure industryz| United Statesx| Marketing.=| ^A301624;

650 0 a| Performing artsz| United Statesx| Marketing.=| ^A36980;

650 0 a| Entertainment eventsz| United Statesx| Marketing.=| ^A540976;

650 0 a| Amusementsz| United Statesx| Marketing.=| ^A990080;

650 0 a| Tourismz| United Statesx| Marketing.=| ^A120860;

650 0 a| Recreationz| United Statesx| Marketing.=| ^A283;

650 0 a| Consumer behaviorz| United States.=| ^A262351;

650 0 a| Communication in marketingz| United States.=| ^A75600;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/ecip0720/2007024980.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 1273997;

999 a| GV188.3.U6 S29 2008w| LCc| 1i| 30372014142811d| 11/2/2015e| 10/4/2015f| 2/25/2009g| 1l| JGESm| JOYNERn| 4p| $86.67r| Ys| Yt| JGESBKu| 10/16/2007x| BOOKz| JSTACKSo| .STAFF. 0;

Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre.

Author/creator	Sayre, Shay
Format	Book
Publication Info	Upper Saddle River, N.J. : Pearson Prentice Hall, ©2008.
Description	xxii, 489 pages : illustrations ; 24 cm
Supplemental Content	Table of contents only
Subjects	Leisure industry--United States. --Marketing. Performing arts--United States. --Marketing. Entertainment events--United States. --Marketing. Amusements--United States. --Marketing. Tourism--United States. --Marketing. Recreation--United States. --Marketing. Consumer behavior--United States. Communication in marketing--United States.

Variant title	Entertainment marketing and communication
Bibliography note	Includes bibliographical references and index.
LCCN	2007024980
ISBN	0131986228 (13: 978-0-13-198622-0)
ISBN	9780131986220 (13: 978-0-13-198622-0)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	GV188.3.U6 S29 2008	✔ Available	Place Hold

Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre.

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