Tools

LEADER 03327cam a22005174a 4500

001 ocm77758962;

003 OCoLC;

005 20141211230649.0;

008 061214s2007 enkaf b 001 0 eng ;

010 a| 2006101720;

015 a| GBA7491942| bnb;

016 7 a| 0137785972| Uk;

020 a| 9780521833974 (hardback);

020 a| 0521833973 (hardback);

035 a| (Sirsi) o77758962;

035 a| (OCoLC)77758962;

049 a| EREE;

050 00 a| HD9350.5b| .L66 2007;

082 00 a| 338.8/876312| 22;

100 1 a| Lopes, Teresa da Silva,d| 1968-=| ^A755577;

245 10 a| Global brands :b| the evolution of multinationals in alcoholic beverages /c| Teresa da Silva Lopes.;

260 a| Cambridge ;a| New York :b| Cambridge University Press,c| 2007.;

300 a| xxii, 303 pages, 22 pages of plates :b| illustrations (some color) ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Cambridge studies in the emergence of global enterprise;

504 a| Includes bibliographical references (p. 263-285) and index.;

505 0 a| Preface -- List of abbreviations -- Brands and the growth of multinationals -- Leading firms : the historical legacy -- Growth and survival -- Family ownership and managerial control -- Channel management -- Diversification strategies -- Acquiring brands -- The life of brands -- Conclusion -- Appendix 1. Value added chain in alcoholic beverages -- Appendix 2. Brands owned by the leading multinationals in 2005 -- Appendix 3. Annual sales for each firm in alcoholic beverages -- Appendix 4. Selection of the sample -- Appendix 5. Biographies of the world's largest multinationals in alcoholic beverages -- Appendix 6. Types of governance structures in distribution, 1900--2005 -- Appendix 7. Schematic representation: alliances as dynamic processes for acquiring marketing knowledge -- Appendix 8. Diversification strategies -- Appendix 9. Patterns of diversification within alcoholic beverages -- Appendix 10. Schematic representation: brands and marketing knowledge in mergers and acquisitions -- Appendix 11. Evolution of sales of the world's leading brands by beverage type -- Bibliography.;

650 0 a| Alcoholic beverage industry.=| ^A158899;

650 0 a| International business enterprises.=| ^A20160;

650 0 a| Brand name products.=| ^A83735;

830 0 a| Cambridge studies in the emergence of global enterprise.=| ^A567110;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/ecip076/2006101720.html;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/enhancements/fy0729/2006101720-d.html;

856 42 3| Contributor biographical informationu| http://www.loc.gov/catdir/enhancements/fy0729/2006101720-b.html;

994 a| 92b| ERE;

910 a| PromptCat;

938 a| Baker and Taylorb| BTCPn| 2006101720;

938 a| Baker & Taylorb| BKTYc| 50.00d| 50.00i| 0521833973n| 0007091164s| active;

938 a| YBP Library Servicesb| YANKn| 2508597;

980 a| 2007-10-24b| 50d| 0e| 42f| 253906g| 30372012995046h| 40014662950i| HD 9350.5 .L66 2007;

596 a| 1;

998 a| 1270681;

999 a| HD 9350.5 .L66 2007w| LCc| 1i| 30372012995046d| 5/6/2009f| 3/17/2009g| 1l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 10/29/2007x| BOOKz| JSTACKSo| .STAFF. 0;

Global brands : the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes.

Author/creator	Lopes, Teresa da Silva, 1968-
Format	Book
Publication Info	Cambridge ; New York : Cambridge University Press, 2007.
Description	xxii, 303 pages, 22 pages of plates : illustrations (some color) ; 24 cm.
Supplemental Content	Table of contents only
Supplemental Content	Publisher description
Supplemental Content	Contributor biographical information
Subjects	Alcoholic beverage industry. International business enterprises. Brand name products.

Series	Cambridge studies in the emergence of global enterprise Cambridge studies in the emergence of global enterprise. ^A567110
Contents	Preface -- List of abbreviations -- Brands and the growth of multinationals -- Leading firms : the historical legacy -- Growth and survival -- Family ownership and managerial control -- Channel management -- Diversification strategies -- Acquiring brands -- The life of brands -- Conclusion -- Appendix 1. Value added chain in alcoholic beverages -- Appendix 2. Brands owned by the leading multinationals in 2005 -- Appendix 3. Annual sales for each firm in alcoholic beverages -- Appendix 4. Selection of the sample -- Appendix 5. Biographies of the world's largest multinationals in alcoholic beverages -- Appendix 6. Types of governance structures in distribution, 1900--2005 -- Appendix 7. Schematic representation: alliances as dynamic processes for acquiring marketing knowledge -- Appendix 8. Diversification strategies -- Appendix 9. Patterns of diversification within alcoholic beverages -- Appendix 10. Schematic representation: brands and marketing knowledge in mergers and acquisitions -- Appendix 11. Evolution of sales of the world's leading brands by beverage type -- Bibliography.
Bibliography note	Includes bibliographical references (p. 263-285) and index.
LCCN	2006101720
ISBN	9780521833974 (hardback)
ISBN	0521833973 (hardback)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD 9350.5 .L66 2007	✔ Available	Place Hold

Global brands : the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes.

Click here for more information about this title

Availability