ECU Libraries Catalog

New ideas from dead CEOs : lasting lessons from the corner office / Todd Buchholz.

Author/creator Buchholz, Todd G.
Format Book and Print
Edition1st ed.
Publication InfoNew York : Collins, ©2007.
Descriptionxiv, 300 pages ; 24 cm
Supplemental Content Table of contents only
Subject(s)
Contents A.P. Giannini : Bank of America, the gladiator of banking -- Thomas Watson, Sr. and Jr. : IBM, a tale of two Watsons -- Mary Kay Ash and Estee Lauder : the most beautiful balance sheets -- Mary Kay Ash -- Estee Lauder, even the rich like freebies -- David Sarnoff : the road to 30 Rock -- Ray Kroc, McDonalds king of the road -- Akio Morita : Sony, the sound of the people -- Walt Disney : Disney, the imagination machine -- Sam Walton : Wal-Mart, a penny saved is a billion earned.
Bibliography noteIncludes bibliographical references (p. [271]-285) and index.
LCCN 2007060866
ISBN0061197629 (alk. paper)
ISBN9780061197628 (alk. paper)

Available Items

Library Location Call Number Status Item Actions
Joyner General Stacks HC102.5.A2 B77 2007 ✔ Available Place Hold