| Other author/creator | Lee, Joanna. |
| Other author/creator | Edwards, Clive, 1939- |
| Other author/creator | Potter, Libby. |
| Other author/creator | BBC Video (Firm) |
| Other author/creator | Open University. |
| Other author/creator | Films for the Humanities & Sciences (Firm) |
| Abstract |
With it's "Real Beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted by TV, movies, and glossy magazines, while exploring the complex relationship between corporate strategy and feminine self-esteem. High-level insights concerning Dove, L'Oreal, and advertising giant Saatchi & Saatchi provide a fascinating departure point for a socioeconomic discourse. --Container. |
| General note | Originally co-produced by BBC and The Open University in 2006 as a segment of: The money programme. |
| Credits | Camera, Toby Ralph, Jonathan Young ; editor: Clive Edwards. |
| Performer |
Reporter: Libby Potter |
| Technical details | DVD. |
| Language | Closed-captioned. |
| Other title |
Money programme (Television program) |
| Publisher number | 37080 Films for the Humanities & Sciences |
