Humor in the advertising business : theory, practice, and wit / Fred K. Beard.
| Author/creator |
Beard, Fred K., 1957- |
| Format | Book and Print |
| Publication Info | Lanham : Rowman & Littlefield, ©2008. |
| Description | xiv, 205 pages : illustrations ; 23 cm |
| Supplemental Content | Table of contents only |
| Subject(s) |
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| Contents | Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy. |
| Bibliography note | Includes bibliographical references (p. 183-188) and index. |
| LCCN | 2007002332 |
| ISBN | 9780742554252 (cloth : alk. paper) |
| ISBN | 0742554252 (cloth : alk. paper) |
| ISBN | 9780742554269 (pbk. : alk. paper) |
| ISBN | 0742554260 (pbk. : alk. paper) |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5821 .B37 2008 | ✔ Available | Place Hold |