Tools

LEADER 01987cam a22004574a 4500

001 ocm79861393;

003 OCoLC;

005 20141211195400.0;

008 070122s2008 mdua b 001 0 eng ;

010 a| 2007002332;

020 a| 9780742554252 (cloth : alk. paper);

020 a| 0742554252 (cloth : alk. paper);

020 a| 9780742554269 (pbk. : alk. paper);

020 a| 0742554260 (pbk. : alk. paper);

035 a| (Sirsi) o79861393;

035 a| (OCoLC)79861393;

049 a| EREE;

050 00 a| HF5821b| .B37 2008;

082 00 a| 659.12| 22;

100 1 a| Beard, Fred K.,d| 1957-=| ^A720599;

245 10 a| Humor in the advertising business :b| theory, practice, and wit /c| Fred K. Beard.;

300 a| xiv, 205 pages :b| illustrations ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 183-188) and index.;

505 0 a| Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy.;

650 0 a| Wit and humor in advertising.=| ^A207907;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/ecip079/2007002332.html;

994 a| 92b| ERE;

910 a| PromptCat;

938 a| Baker & Taylorb| BKTYc| 80.00d| 80.00i| 0742554252n| 0007162096s| active;

938 a| Baker & Taylorb| BKTYc| 26.95d| 26.95i| 0742554260n| 0007162097s| active;

938 a| Baker and Taylorb| BTCPn| BK0007162097;

938 a| YBP Library Servicesb| YANKn| 2533792;

980 a| 2007-08-22b| 26.95d| 0e| 25.6f| 208170;

596 a| 1;

998 a| 1090909;

999 a| HF5821 .B37 2008w| LCc| 1i| 30372013244766d| 5/6/2009e| 3/31/2009f| 1/30/2009g| 1l| JGESm| JOYNERn| 2p| $25.60q| 1r| Ys| Yt| JGESBKu| 8/27/2007x| BOOKz| JSTACKSo| .STAFF. 0;

Humor in the advertising business : theory, practice, and wit / Fred K. Beard.

Author/creator	Beard, Fred K., 1957-
Format	Book
Publication Info	Lanham : Rowman & Littlefield, ©2008.
Description	xiv, 205 pages : illustrations ; 23 cm
Supplemental Content	Table of contents only
Subjects	Wit and humor in advertising.

Contents	Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy.
Bibliography note	Includes bibliographical references (p. 183-188) and index.
LCCN	2007002332
ISBN	9780742554252 (cloth : alk. paper)
ISBN	0742554252 (cloth : alk. paper)
ISBN	9780742554269 (pbk. : alk. paper)
ISBN	0742554260 (pbk. : alk. paper)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5821 .B37 2008	✔ Available	Place Hold

Humor in the advertising business : theory, practice, and wit / Fred K. Beard.

Click here for more information about this title

Availability