How consumers decide : feelings and the hidden mind / Learning Seed ; writer and executive producer, Jeffrey Schrank.
| Other author | Schrank, Jeffrey, screenwriter, producer. |
| Other author | Udowitz, Kristen, narrator. |
| Other author | Learning Seed Company. |
| Format | Video (DVD) |
| Publication Info | Lake Zurich, IL : Learning Seed, ©2007. |
| Description | 1 videodisc (23 min.) : sound, color with black and white sequences ; 4 3/4 in. |
| Subjects |
| Contents | The subconscious -- Hearts or minds? -- Emotions -- Mental shortcuts -- Names and frames. |
| Abstract | Shows how advertisers and marketers use their understanding of human's decision making processes to persuade us to buy their products. Discusses the role of logic and emotions in decision-making and examines the part played by the subconscious. Looks at heuristics or "rules of thumb" that consumers use to make decisions easier and evaluates the role of brand names and images in consumer judgments. |
| Performer | Narrator, Kristen Udowitz |
| Technical details | DVD. |
| Language | Closed-captioned. In English with optional English subtitles. |
| Genre/form | Educational videos. |
| Genre/form | Video recordings for the hearing impaired. |
| ISBN | 1557408351 |
| ISBN | 9781557408358 |
| Publisher number | LS-1305-07-DVD Learning Seed |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | Compact DVDs | HF5415.32 .H69 2007 DVD | ✔ Available | Place Hold |