Campaigns and political marketing / Wayne P. Steger, Sean Q Kelly, J. Mark Wrighton, editors.

Other author Steger, Wayne P.
Other author Kelly, Sean Q.
Other author Wrighton, J. Mark.
Format Book
Publication InfoNew York : Haworth Press, Inc., ©2006.
Description210 pages : illustrations ; 23 cm
Supplemental ContentTable of contents only
Subjects
Political campaigns--United States.
Political campaigns--United States. --History.
United States--Politics and government.

Contents Campaigns and political marketing in political science context / Wayne P. Steger, Sean Q. Kelly, J. Mark Wrighton -- Understanding campaign strategy: 'deliberate priming' and the role of professional political consultants / Stephen K. Medvic -- Forecasting the Presidential vote in the states, 1948-2004: An update, revision, and extension of a state-level presidential forecasting model / James E. Campbell, Syed Ali, Farida Jalalzai -- Vested interests: interest group resource allocation in presidential campaigns / Costas Panagopoulos -- Tempus fugit: How legislative candidates allocate their own time / Brain K. Arbour -- Going negative: press responses to candidate attack messages / Audrey A. Haynes, Julianne F. Flowers, Jennifer Harman -- Concepts, crises and campaigns: how political professionals define electoral crisis / R. Sam Garrett -- Revisiting the character of Congress: scandals in the U.S. House of Representatives, 1966-2002 / Lara Michelle Brown -- Media as moderator of "the sympathy effect": testing a model of the sympathy vote in political campaigns / Amy E. Jasperson.
General note"Campaigns and Political Marketing has been co-published simultaneously as Journal of Political Marketing, Volume 5, Numbers 1/2 2006".
Bibliography noteIncludes bibliographical references and index.
Other title Journal of political marketing.
LCCN 2006016831
ISBN0789032090 (hard cover : alk. paper)
ISBN9780789032096 (hard cover : alk. paper)
ISBN0789032104 (soft cover : alk. paper)
ISBN9780789032102 (soft cover : alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks JK2281 .C355 2006 ✔ Available Place Hold