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LEADER 01702cam a22004454a 4500

001 ocm81252786;

003 OCoLC;

005 20141211194936.0;

008 070131s2007 enka b 001 0 eng ;

010 a| 2007004231;

020 a| 9780470030752 (cloth);

020 a| 0470030755 (cloth);

029 1 a| YDXCPb| 2527357;

035 a| (Sirsi) o81252786;

035 a| (OCoLC)81252786;

049 a| EREE;

050 00 a| HD69.B7b| I527 2007;

082 00 a| 658.8/272| 22;

100 1 a| Ind, Nicholas.=| ^A318542;

245 10 a| Branding governance :b| a participatory approach to the brand building process /c| Nicholas Ind and Rune Bjerke.;

300 a| xii, 276 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [245]-263) and index.;

650 0 a| Product management.=| ^A17217;

650 0 a| Brand name products.=| ^A83735;

700 1 a| Bjerke, Rune.=| ^A717279;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/ecip079/2007004231.html;

994 a| 92b| ERE;

910 a| PromptCat;

938 a| Baker & Taylorb| BKTYc| 50.00d| 50.00i| 0470030755n| 0007100533s| active;

938 a| Baker and Taylorb| BTCPn| 2007004231;

938 a| YBP Library Servicesb| YANKn| 2527357;

980 a| 2007-06-20b| 50d| 0e| 42f| 166541;

596 a| 1;

998 a| 1085823;

999 a| HD69.B7 I527 2007w| LCc| 1i| 30372014519208d| 5/18/2011e| 4/26/2011f| 2/7/2011g| 2l| JGESm| JOYNERn| 3p| $42.00r| Ys| Yt| JGESBKu| 7/2/2007x| BOOKz| JSTACKSo| .STAFF. 0;

Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke.

Author/creator	Ind, Nicholas
Other author	Bjerke, Rune.
Format	Book
Publication Info	Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2007.
Description	xii, 276 pages : illustrations ; 24 cm
Supplemental Content	Table of contents only
Subjects	Product management. Brand name products.

Bibliography note	Includes bibliographical references (p. [245]-263) and index.
LCCN	2007004231
ISBN	9780470030752 (cloth)
ISBN	0470030755 (cloth)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD69.B7 I527 2007	✔ Available	Place Hold

Branding governance : a participatory approach to the brand building process / Nicholas Ind and Rune Bjerke.

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