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LEADER 01237cam a2200361 a 4500

001 ocm51817743;

003 OCoLC;

005 20141211194644.0;

008 020424s2003 caua b 001 0 eng ;

010 a| 2002105856;

020 a| 0534526608;

020 a| 9780534526603;

035 a| (Sirsi) o51817743;

035 a| (OCoLC)51817743;

049 a| EREE;

050 00 a| HF5825b| .M38 2003;

100 1 a| Meeske, Milan D.=| ^A310280;

245 10 a| Copywriting for the electronic media :b| a practical guide /c| Milan D. Meeske.;

250 a| 4th ed.;

300 a| xiv, 306 pages :b| illustrations ;c| 28 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Cover title.;

504 a| Includes bibliographical references (p. [299]-300) and index.;

650 0 a| Advertising copy.=| ^A32456;

650 0 a| Broadcast advertising.=| ^A136819;

994 a| C0b| ERE;

596 a| 1;

998 a| 1082790;

999 a| HF5825 .M38 2003w| LCc| 1i| 30372013148256d| 9/14/2009e| 9/13/2009l| JGESm| JOYNERn| 1q| 1r| Ys| Yt| JGESBKu| 6/4/2007x| BOOKz| JSTACKSo| .STAFF. .note. Gift 06/04/2007o| .STAFF. 0;

Copywriting for the electronic media : a practical guide / Milan D. Meeske.

Author/creator	Meeske, Milan D.
Format	Book
Edition	4th ed.
Publication Info	Belmont, CA : Thomson/Wadsworth, ©2003.
Description	xiv, 306 pages : illustrations ; 28 cm
Subjects	Advertising copy. Broadcast advertising.

General note	Cover title.
Bibliography note	Includes bibliographical references (p. [299]-300) and index.
LCCN	2002105856
ISBN	0534526608
ISBN	9780534526603

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5825 .M38 2003	✔ Available	Place Hold

Copywriting for the electronic media : a practical guide / Milan D. Meeske.

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