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LEADER 01501cam a22004094a 4500

001 ocm64486281;

003 OCoLC;

005 20141211194623.0;

008 060221s2007 nyua b 001 0 eng ;

010 a| 2006005852;

020 a| 0765617382 (cloth : alk. paper);

020 a| 9780765617385 (cloth : alk. paper);

020 a| 0765617390 (pbk. : alk. paper);

020 a| 9780765617392 (pbk. : alk. paper);

035 a| (Sirsi) o64486281;

035 a| (OCoLC)64486281;

042 a| pcc;

049 a| EREE;

050 00 a| HF5823b| .J719 2007;

082 00 a| 659.12| 22;

100 1 a| Jones, John Philip.=| ^A167857;

245 10 a| When ads work :b| new proof that advertising triggers sales /c| John Philip Jones.;

250 a| 2nd ed.;

300 a| xix, 209 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Advertisingv| Case studies.=| ^A989791;

650 0 a| Sales promotionv| Case studies.=| ^A31523;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/ecip069/2006005852.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 1082497;

999 a| HF5823 .J719 2007w| LCc| 1i| 30372013052169d| 5/6/2009f| 1/30/2009g| 1l| JGESm| JOYNERp| $84.95q| 1r| Ys| Yt| JGESBKu| 2/7/2007x| BOOKz| JSTACKSo| .STAFF. 0;

When ads work : new proof that advertising triggers sales / John Philip Jones.

Author/creator	Jones, John Philip
Format	Book
Edition	2nd ed.
Publication Info	Armonk, N.Y. : Sharpe, ©2007.
Description	xix, 209 pages : illustrations ; 24 cm
Supplemental Content	Table of contents only
Subjects	Advertising--Case studies. Sales promotion--Case studies.

Bibliography note	Includes bibliographical references and index.
LCCN	2006005852
ISBN	0765617382 (cloth : alk. paper)
ISBN	9780765617385 (cloth : alk. paper)
ISBN	0765617390 (pbk. : alk. paper)
ISBN	9780765617392 (pbk. : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5823 .J719 2007	✔ Available	Place Hold

When ads work : new proof that advertising triggers sales / John Philip Jones.

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