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LEADER 02289cam a22004934a 4500

001 ocm72868169;

003 OCoLC;

005 20141211194313.0;

008 061027s2007 enkc b 001 0deng ;

010 a| 2006036078;

015 a| GBA6856142| bnb;

016 7 a| 0135726612| Uk;

020 a| 9780470025918 (cloth : alk. paper);

020 a| 0470025913 (cloth : alk. paper);

029 1 a| YDXCPb| 100447678;

035 a| (Sirsi) o72868169;

035 a| (OCoLC)72868169;

049 a| EREE;

050 00 a| HF5415b| .M374 2007;

082 00 a| 658.82| 22;

100 1 a| Mazur, Laura.=| ^A358849;

245 10 a| Conversations with marketing masters /c| Laura Mazur and Louella Miles.;

300 a| 236 pages :b| portraits ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.;

650 0 a| Marketing.=| ^A16179;

650 0 a| Marketingx| Management.=| ^A20223;

650 0 a| Marketing personnelv| Interviews.=| ^A888124;

700 1 a| Miles, Louella.=| ^A714060;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/ecip074/2006036078.html;

994 a| 92b| ERE;

910 a| PromptCat;

938 a| Baker & Taylorb| BKTYc| 49.95d| 37.46i| 0470025913n| 0006991936s| active;

938 a| Baker and Taylorb| BTCPn| 2006036078;

938 a| YBP Library Servicesb| YANKn| 100447678;

980 a| 2007-04-25b| 49.95d| 0e| 41.96f| 124473;

596 a| 1;

998 a| 1079149;

999 a| HF5415 .M374 2007w| LCc| 1i| 30372014486739d| 5/6/2009f| 3/27/2009g| 1l| JGESm| JOYNERp| $41.96r| Ys| Yt| JGESBKu| 5/8/2007x| BOOKz| JSTACKSo| .STAFF. 0;

Conversations with marketing masters / Laura Mazur and Louella Miles.

Author/creator	Mazur, Laura
Other author	Miles, Louella.
Format	Book
Publication Info	Chichester ; Hoboken, NJ : John Wiley, ©2007.
Description	236 pages : portraits ; 24 cm
Supplemental Content	Table of contents only
Subjects	Marketing. Marketing--Management. Marketing personnel--Interviews.

Contents	Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary.
Bibliography note	Includes bibliographical references and index.
LCCN	2006036078
ISBN	9780470025918 (cloth : alk. paper)
ISBN	0470025913 (cloth : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415 .M374 2007	✔ Available	Place Hold

Conversations with marketing masters / Laura Mazur and Louella Miles.

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