Hot text : Web writing that works / Jonathan Price and Lisa Price.
| Author/creator | Price, Jonathan, 1941- |
| Other author | Price, Lisa, 1952- |
| Format | Book |
| Publication Info | Indianapolis, Ind. : New Riders, ©2002. |
| Description | xv, 507 pages : illustrations ; 24 cm |
| Subjects |
| Contents | I. Catch the net spirit -- 1. Who Am I Writing for, and Incidentally, Who Am I? -- 2. What Kind of Thing Am I Creating? -- 3. What Will the Web Do to My Text? -- 4. Attention! -- II. Write like a human being -- 5. Idea #1: Shorten That Text-- 6. Idea #2: Make Text Scannable -- 7. Idea #3: Cook Up Hot Links -- 8. Idea #4: Build Chunky Paragraphs -- 9. Idea #5: Reduce Cognitive Burdens -- 10. Idea #6: Write Menus That Mean Something -- III. Fine tune your style for the genres -- 11. Writing in a Genre -- 12. Creating Customer Assistance That Actually Helps -- 13. Persuading Niche Markets, Individuals, and the Press -- 14. Making News That Fits -- 15. Entertaining People Who Like to Read -- 16. Getting a Job -- IV. Become a pro -- 17. So You Wannabe a Web Writer or Editor -- V. Backup -- 18. Writerly Sites -- 19. If You Like to Read |
| Bibliography note | Includes bibliographical references (p. 481-492) and index. |
| LCCN | 2001089176 |
| ISBN | 0735711518 |
| ISBN | 9780735711518 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | TK5105.888 .P653 2002 | ✔ Available | Place Hold |