Hot text : Web writing that works / Jonathan Price and Lisa Price.

Author/creator Price, Jonathan, 1941-
Other author Price, Lisa, 1952-
Format Book
Publication InfoIndianapolis, Ind. : New Riders, ©2002.
Descriptionxv, 507 pages : illustrations ; 24 cm
Subjects

Contents I. Catch the net spirit -- 1. Who Am I Writing for, and Incidentally, Who Am I? -- 2. What Kind of Thing Am I Creating? -- 3. What Will the Web Do to My Text? -- 4. Attention! -- II. Write like a human being -- 5. Idea #1: Shorten That Text-- 6. Idea #2: Make Text Scannable -- 7. Idea #3: Cook Up Hot Links -- 8. Idea #4: Build Chunky Paragraphs -- 9. Idea #5: Reduce Cognitive Burdens -- 10. Idea #6: Write Menus That Mean Something -- III. Fine tune your style for the genres -- 11. Writing in a Genre -- 12. Creating Customer Assistance That Actually Helps -- 13. Persuading Niche Markets, Individuals, and the Press -- 14. Making News That Fits -- 15. Entertaining People Who Like to Read -- 16. Getting a Job -- IV. Become a pro -- 17. So You Wannabe a Web Writer or Editor -- V. Backup -- 18. Writerly Sites -- 19. If You Like to Read
Bibliography noteIncludes bibliographical references (p. 481-492) and index.
LCCN 2001089176
ISBN0735711518
ISBN9780735711518

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks TK5105.888 .P653 2002 ✔ Available Place Hold