Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.
| Author/creator | Shoemaker, Stowe |
| Other author | Lewis, Robert C., 1930- |
| Other author | Yesawich, Peter Charles, 1950- |
| Format | Book |
| Edition | 4th ed. |
| Publication Info | Upper Saddle River, N.J. : Pearson, ©2007. |
| Description | xxv, 661 pages : color illustrations, maps ; 28 cm |
| Subjects |
| General note | Lewis's name appears first on the earlier edition. |
| General note | Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000. |
| Bibliography note | Includes bibliographical references and indexes. |
| LCCN | 2006049455 |
| ISBN | 0131182404 |
| ISBN | 9780131182400 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | TX911.3.M3 L49 2007 | ✔ Available | Place Hold |
| Joyner | General Stacks | TX911.3.M3 L49 2007 | ✔ Available | Place Hold |