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020 a| 0750682043 (pbk.);

029 1 a| YDXCPb| 2456031;

035 a| (Sirsi) o70881977;

035 a| (OCoLC)70881977;

049 a| EREE;

050 00 a| GV943.9.S64b| M37 2007;

082 04 a| 796.33406982| 22;

245 00 a| Marketing and football :b| an international perspective /c| edited by Michel Desbordes.;

250 a| 1st ed.;

260 a| Amsterdam ;a| Boston :b| Butterworth-Heinemann,c| 2007.;

300 a| xxvi, 518 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Sports marketing series;

504 a| Includes bibliographical references and index.;

505 0 a| pt. 1. Marketing football in Europe. A. The general state of football marketing in Europe. 1. Building global sports brands : key success factors in marketing the UEFA Champions League / Simon Chadwick and Matthew Holt -- 2. Journalism : an instrument to promote TV sports rights? / Knut Helland and Harry Arne Solberg -- B. The 'Big Five' market. 3. The role of management control in French football's regulation : a unique model that can be exported? / Michel Desbordes -- 4. Co-marketing : a new challenge for football managers / Sergio Cherubini -- 5. Sport marketing and facility management : from stadiums to customer-based multipurpose leisure centres / Paolo Guenzi -- 6. A new paradigm for sport management in the German football market / Herbert Woratschek, Guido Schafmeister and Tim Ströbel -- 7. Marketing management in a socially complex club : Barcelona FC / Jaime Gil-Lafuente -- C. Is there a place for 'small' countries on the European football market? 8. Efficiency and sponsorship in Portuguese Premier League football / Carlos Pestana Barros, Catarina de Barros and Abel Santos -- 9. Marketing football in the Republic of Ireland / Anne Bourke -- 10. Marketing and football : the case of Finland and the All Stars Programme / Kari Puronaho and Timo Huttunen -- pt. 2. The development of dedicated football marketing in the rest of the world. 11. The football business in Brazil, and the example of Atlético-PR / Amir Somoggi -- 12. Football business in Japan / Yoshinori Okubo -- 13. Marketing professional soccer in the United States : the successes and failures of MLS and the WUSA / Richard M. Southall and Mark S. Nagel -- 14. Marketing of professional soccer in the US : some lessons to be learned / Frank Pons and Stephen Standifird -- 15. The beginning of a new beginning? : how to expand soccer in Canada : a look at the federation and one club / André Richelieu -- 16. Marketing in Argentine football : a snapshot / Santiago Ramallo and Francisco Aguiar -- 17. Sponsorship marketing and professional football : the case of Korea / Dae Ryun Chang.;

650 0 a| Soccerx| Social aspectsv| Cross-cultural studies.=| ^A383252;

650 0 a| Soccerx| Marketing.=| ^A16969;

700 1 a| Desbordes, Michel.=| ^A711667;

830 0 a| Sports marketing series.=| ^A714352;

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Marketing and football : an international perspective / edited by Michel Desbordes.

Other author	Desbordes, Michel.
Format	Book
Edition	1st ed.
Publication Info	Amsterdam ; Boston : Butterworth-Heinemann, 2007.
Description	xxvi, 518 pages : illustrations ; 24 cm.
Supplemental Content	Publisher description
Subjects	Soccer--Social aspects. --Cross-cultural studies. Soccer--Marketing.

Series	Sports marketing series Sports marketing series. ^A714352
Contents	pt. 1. Marketing football in Europe. A. The general state of football marketing in Europe. 1. Building global sports brands : key success factors in marketing the UEFA Champions League / Simon Chadwick and Matthew Holt -- 2. Journalism : an instrument to promote TV sports rights? / Knut Helland and Harry Arne Solberg -- B. The 'Big Five' market. 3. The role of management control in French football's regulation : a unique model that can be exported? / Michel Desbordes -- 4. Co-marketing : a new challenge for football managers / Sergio Cherubini -- 5. Sport marketing and facility management : from stadiums to customer-based multipurpose leisure centres / Paolo Guenzi -- 6. A new paradigm for sport management in the German football market / Herbert Woratschek, Guido Schafmeister and Tim Ströbel -- 7. Marketing management in a socially complex club : Barcelona FC / Jaime Gil-Lafuente -- C. Is there a place for 'small' countries on the European football market? 8. Efficiency and sponsorship in Portuguese Premier League football / Carlos Pestana Barros, Catarina de Barros and Abel Santos -- 9. Marketing football in the Republic of Ireland / Anne Bourke -- 10. Marketing and football : the case of Finland and the All Stars Programme / Kari Puronaho and Timo Huttunen -- pt. 2. The development of dedicated football marketing in the rest of the world. 11. The football business in Brazil, and the example of Atlético-PR / Amir Somoggi -- 12. Football business in Japan / Yoshinori Okubo -- 13. Marketing professional soccer in the United States : the successes and failures of MLS and the WUSA / Richard M. Southall and Mark S. Nagel -- 14. Marketing of professional soccer in the US : some lessons to be learned / Frank Pons and Stephen Standifird -- 15. The beginning of a new beginning? : how to expand soccer in Canada : a look at the federation and one club / André Richelieu -- 16. Marketing in Argentine football : a snapshot / Santiago Ramallo and Francisco Aguiar -- 17. Sponsorship marketing and professional football : the case of Korea / Dae Ryun Chang.
Bibliography note	Includes bibliographical references and index.
LCCN	2006931692
ISBN	9780750682046 (pbk.)
ISBN	0750682043 (pbk.)

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Marketing and football : an international perspective / edited by Michel Desbordes.

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