Innovation : the five disciplines for creating what customers want / Curtis R. Carlson and William W. Wilmot.
| Author/creator | Carlson, Curtis Ray |
| Other author | Wilmot, William W. |
| Format | Book |
| Edition | 1st ed. |
| Publication Info | New York : Crown Business, ©2006. |
| Description | 356 pages : illustrations ; 25 cm |
| Supplemental Content | Table of contents only |
| Supplemental Content | Contributor biographical information |
| Supplemental Content | Publisher description |
| Subjects |
| Contents | Why listen to us? -- The essence of innovation: how Frank hit a home run -- Innovate or die: the exponential economy -- Discipline 1: Important needs. Work on important customer and market needs: the RFID tag -- Creating customer value: your only job -- Discipline 2: value creation. It's as simple as NABC: how Liz got her big job -- Watering holes for creating value: the day the BBC walked in -- More ideas for faster value creation: origins of Linux -- Your elevator pitch: how HDTV began -- Your innovation plan: from the ski slope to the firehouse -- Discipline 3: innovation champions. A champion: the Mayor of Kellyville -- Discipline 4: innovation teams. Genius of teams: Douglas Engelbart and the birth of the personal computer -- Forming the innovation team: how we won an Emmy for HDTV -- Overcoming blockages to innovation: Jim Torpedoes a splendid idea -- Innovation motivators: saving Larry's life -- Discipline 5: organizational alignment. Your innovation team: you can start now -- The innovation enterprise: continuous value creation (CVC) throughout -- Innovation's five disciplines: a foundation for national competitiveness in a world of abundance -- Appendix: value factor analysis. |
| Bibliography note | Includes bibliographical references (p. 305-338) and index. |
| LCCN | 2006003861 |
| ISBN | 0307336697 |
| ISBN | 9780307336699 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HD45 .C37 2006 | ✔ Available | Place Hold |