Tools

LEADER 02424cam a22004814a 4500

001 ocm71189695;

003 OCoLC;

005 20141211193822.0;

008 060818s2007 nyua b 001 0 eng ;

010 a| 2006026851;

020 a| 0814473334 (hardcover);

020 a| 9780814473337 (hardcover);

029 1 a| YDXCPb| 2441718;

035 a| (Sirsi) o71189695;

035 a| (OCoLC)71189695;

043 a| n-us---;

049 a| EREE;

050 00 a| HD69.B7b| M375 2007;

082 00 a| 658.8/272| 22;

100 1 a| Martin, Dick,d| 1946-=| ^A589558;

245 10 a| Rebuilding brand America :b| what we must do to restore our reputation and safeguard the future of American business abroad /c| Dick Martin.;

300 a| 296 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [263]-287) and index.;

505 0 a| Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.;

650 0 a| Brand name productsz| United States.=| ^A178840;

650 0 a| International economic relations.=| ^A3470;

650 0 a| Anti-Americanism.=| ^A281089;

650 0 a| Anti-Americanismz| Arab countries.=| ^A281089;

651 0 a| United Statesx| Relations.=| ^A75315;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/ecip0619/2006026851.html;

994 a| 92b| ERE;

910 a| PromptCat;

938 a| Baker & Taylorb| BKTYc| 27.95d| 20.96i| 0814473334n| 0006841534s| active;

938 a| YBP Library Servicesb| YANKn| 2441718;

980 a| 2007-03-14b| 27.95d| 0e| 23.48f| 90593;

596 a| 1;

998 a| 1074460;

999 a| HD69.B7M375 2007w| LCc| 1i| 30372013066409d| 5/6/2009f| 1/23/2009g| 1l| JGESm| JOYNERp| $23.48r| Ys| Yt| JGESBKu| 3/26/2007x| BOOKz| JSTACKSo| .STAFF. 0;

Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin.

Author/creator	Martin, Dick, 1946-
Format	Book
Publication Info	New York : American Management Association, ©2007.
Description	296 pages : illustrations ; 24 cm
Supplemental Content	Table of contents only
Subjects	Brand name products--United States. International economic relations. Anti-Americanism. Anti-Americanism--Arab countries. United States--Relations.

Contents	Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.
Bibliography note	Includes bibliographical references (p. [263]-287) and index.
LCCN	2006026851
ISBN	0814473334 (hardcover)
ISBN	9780814473337 (hardcover)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD69.B7M375 2007	✔ Available	Place Hold

Rebuilding brand America : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin.

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