The long tail : why the future of business is selling less of more / Chris Anderson.
| Author/creator | Anderson, Chris, 1961- |
| Format | Book |
| Edition | 1st ed. |
| Publication Info | New York : Hyperion, ©2006. |
| Description | xii, 238 pages : illustrations ; 25 cm |
| Subjects |
| Contents | The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda: tomorrow's tail. |
| Bibliography note | Includes bibliographical references (p. [227]-230) and index. |
| LCCN | 2006043378 |
| ISBN | 1401302378 |
| ISBN | 9781401302375 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.127 .A54 2006 | ✔ Available | Place Hold |