Tools

LEADER 01237cam a2200313Ii 4500

001 ocm02432266;

005 20141211193653.0;

008 760915s1975 xx 000 0 eng d;

035 a| (Sirsi) o02432266;

035 a| (OCoLC)2029848;

049 a| ERE*;

090 a| HF5823b| .S8x;

100 1 a| Strang, Roger A.=| ^A86623;

245 14 a| The relationship between advertising and promotion in brand strategy /c| by Roger A. Strang, with contributions by Robert M. Prentice and Alden G. Clayton.;

260 a| Cambridge, Mass. :b| Marketing Science Institute,c| 1975.;

300 a| ix, 138 pages :b| graphs ;c| 28 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Report (Marketing Science Institute) ;v| 75-119;

650 0 a| Advertising.=| ^A4605;

650 0 a| Sales promotion.=| ^A31523;

650 0 a| Brand name products.=| ^A83735;

830 0 a| Report (Marketing Science Institute)v| 75-119.=| ^A85706;

919 a| BOOK;

596 a| 1;

998 a| 107270;

999 a| HF5823 .S8Xw| LCc| 1i| 310372001272535d| 5/6/2009e| 4/1/1997f| 1/30/2009g| 1l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 4/22/1986x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

The relationship between advertising and promotion in brand strategy / by Roger A. Strang, with contributions by Robert M. Prentice and Alden G. Clayton.

Author/creator	Strang, Roger A.
Format	Book
Publication Info	Cambridge, Mass. : Marketing Science Institute, 1975.
Description	ix, 138 pages : graphs ; 28 cm.
Subjects	Advertising. Sales promotion. Brand name products.

Series

Report (Marketing Science Institute) ; 75-119
Report (Marketing Science Institute) 75-119. ^A85706

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5823 .S8X	✔ Available	Place Hold

The relationship between advertising and promotion in brand strategy / by Roger A. Strang, with contributions by Robert M. Prentice and Alden G. Clayton.

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