Transforming your go-to-market strategy : the three disciplines of channel management / V. Kasturi Rangan ; with the research assistance of Marie Bell.
| Author/creator | Rangan, V. Kasturi |
| Format | Book |
| Publication Info | Boston : Harvard Business School Press, ©2006. |
| Description | x, 289 pages : illustrations ; 25 cm |
| Supplemental Content | Table of contents |
| Subjects |
| Contents | The promise of channel stewardship -- Mapping an industry -- Building and editing the channel value chain I: the key principles -- Building and editing the value chain II: a framework for getting started -- Aligning and influencing the channel value chain I: the concept of power -- Aligning and influencing the channel value chain II: focusing on performance -- Stewardship in action I: supplier case studies -- Stewardship in action II: the intermediary's perspective -- Stewarding multiple channels -- The challenges and opportunities of the Internet as a channel -- Integrating the Internet into the multiple-channel solution -- Strategy and implementation of channel stewardship. |
| Bibliography note | Includes bibliographical references (p. 279-282) and index. |
| LCCN | 2005030893 |
| ISBN | 1591397669 |
| ISBN | 9781591397663 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.129 .R36 2006 | ✔ Available | Place Hold |