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LEADER 01980cam a22004814a 4500

001 ocm72702374;

003 OCoLC;

005 20141211193548.0;

008 061006s2007 enka 001 0 eng ;

010 a| 2006051561;

015 a| GBA6643222| bnb;

016 7 a| 0135168712| Uk;

020 a| 9780230507548 (cloth);

029 1 a| YDXCPb| 100441914;

035 a| (Sirsi) o72702374;

035 a| (OCoLC)72702374;

049 a| EREE;

050 00 a| HF5415b| .S516 2007;

082 00 a| 658.8001/92| 22;

100 1 a| Sinha, Indrajit.=| ^A709585;

245 10 a| Reverse psychology marketing :b| the death of traditional marketing and the rise of the new "pull" game /c| Indrajit Sinha, Thomas Foscht.;

260 a| Baskingstoke [England] ;a| New York :b| Palgrave MacMillan,c| 2007.;

300 a| xiv, 198 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

650 0 a| Marketingx| Psychological aspects.=| ^A1012680;

650 0 a| Marketingx| Social aspects.=| ^A51531;

700 1 a| Foscht, Thomas.=| ^A709586;

856 42 3| Contributor biographical informationu| http://www.loc.gov/catdir/enhancements/fy0703/2006051561-b.html;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/enhancements/fy0703/2006051561-d.html;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/enhancements/fy0703/2006051561-t.html;

994 a| 92b| ERE;

910 a| PromptCat;

938 a| YBP Library Servicesb| YANKn| 100441914;

938 a| Baker & Taylorb| BKTYc| 35.00d| .00i| 0230507549n| 0006997333s| active;

938 a| Baker and Taylorb| BTCPn| 2006051561;

980 a| 2007-02-21b| 35d| 0e| 29.4f| 74886;

596 a| 1;

998 a| 1071606;

999 a| HF5415 .S516 2007w| LCc| 1i| 30372013043457d| 4/28/2010e| 4/14/2010f| 3/27/2009g| 1l| JGESm| JOYNERn| 2p| $29.40r| Ys| Yt| JGESBKu| 3/5/2007x| BOOKz| JSTACKSo| .STAFF. 0;

Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game / Indrajit Sinha, Thomas Foscht.

Author/creator	Sinha, Indrajit
Other author	Foscht, Thomas.
Format	Book
Publication Info	Baskingstoke [England] ; New York : Palgrave MacMillan, 2007.
Description	xiv, 198 pages : illustrations ; 24 cm
Supplemental Content	Contributor biographical information
Supplemental Content	Publisher description
Supplemental Content	Table of contents only
Subjects	Marketing--Psychological aspects. Marketing--Social aspects.

General note	Includes index.
LCCN	2006051561
ISBN	9780230507548 (cloth)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415 .S516 2007	✔ Available	Place Hold

Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game / Indrajit Sinha, Thomas Foscht.

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