Boeing versus Airbus : the inside story of the greatest international competition in business / John Newhouse.
| Author/creator | Newhouse, John |
| Format | Book |
| Edition | 1st ed. |
| Publication Info | New York : A.A. Knopf, ©2007. |
| Description | xiii, 254 pages ; 25 cm |
| Supplemental Content | Table of contents only |
| Subjects |
| Variant title | Boeing vs. Airbus |
| Contents | Being number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less. |
| Abstract | Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description. |
| Bibliography note | Includes bibliographical references (p. 229-240) and index. |
| LCCN | 2006030611 |
| ISBN | 1400043360 |
| ISBN | 9781400043361 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HD9711.U64 B646 2007 | ✔ Available | Place Hold |