Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen.

Author/creator Moisander, Johanna
Other author Valtonen, Anu.
Format Book
Publication InfoLondon : SAGE, 2006.
Descriptionxi, 227 pages ; 25 cm.
Subjects

SeriesIntroducing qualitative methods
Introducing qualitative methods. ^A532758
Bibliography noteIncludes bibliographical references and index.
ISBN1412903807 (cased)
ISBN9781412903806 (cased)
ISBN1412903815 (pbk.)
ISBN9781412903813 (pbk.)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.2 .M623 2006 ✔ Available Place Hold