Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen.
| Author/creator | Moisander, Johanna |
| Other author | Valtonen, Anu. |
| Format | Book |
| Publication Info | London : SAGE, 2006. |
| Description | xi, 227 pages ; 25 cm. |
| Subjects |
| Series | Introducing qualitative methods Introducing qualitative methods. ^A532758 |
| Bibliography note | Includes bibliographical references and index. |
| ISBN | 1412903807 (cased) |
| ISBN | 9781412903806 (cased) |
| ISBN | 1412903815 (pbk.) |
| ISBN | 9781412903813 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.2 .M623 2006 | ✔ Available | Place Hold |