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LEADER 01598nam a22004094a 4500

001 ocm71275572;

003 OCoLC;

005 20141211193322.0;

008 060905s2006 caua b 001 0 eng ;

010 a| 2006029296;

020 a| 1590597214;

020 a| 9781590597217;

029 1 a| YDXCPb| 2440805;

035 a| (Sirsi) o71275572;

035 a| (OCoLC)71275572;

049 a| EREE;

050 00 a| HD9696.63.A2b| C53 2006;

082 00 a| 338.4/70042| 22;

100 1 a| Chapman, Merrill R.,d| 1953-=| ^A1206198;

245 10 a| In search of stupidity :b| over 20 years of high-tech marketing disasters /c| Merrill R. Chapman.;

250 a| 2nd ed.;

300 a| xxxii, 373 pages :b| illustrations ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [359]-360) and index.;

650 0 a| Computer software industryx| Managementv| Case studies.=| ^A279955;

650 0 a| Computer industryx| Managementv| Case studies.=| ^A38245;

650 0 a| Business failuresv| Case studies.=| ^A129822;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/ecip0620/2006029296.html;

994 a| C0b| ERE;

945 a| 1710977;

596 a| 1;

998 a| 1069248;

999 a| HD9696.63.A2 C53 2006w| LCc| 1i| 30372014060245d| 11/19/2010e| 4/15/2010l| JGESm| JOYNERn| 3p| $24.99r| Ys| Yt| JGESBKu| 2/7/2007x| BOOKz| JSTACKSo| .STAFF. 0;

In search of stupidity : over 20 years of high-tech marketing disasters / Merrill R. Chapman.

Author/creator	Chapman, Merrill R., 1953-
Format	Book
Edition	2nd ed.
Publication Info	Berkeley, CA : Apress ; New York : Distributed to the book trade worldwide by Springer-Verlag, ©2006.
Description	xxxii, 373 pages : illustrations ; 23 cm
Supplemental Content	Table of contents only
Subjects	Computer software industry--Management. --Case studies. Computer industry--Management. --Case studies. Business failures--Case studies.

Bibliography note	Includes bibliographical references (p. [359]-360) and index.
LCCN	2006029296
ISBN	1590597214
ISBN	9781590597217

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD9696.63.A2 C53 2006	✔ Available	Place Hold

In search of stupidity : over 20 years of high-tech marketing disasters / Merrill R. Chapman.

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