Tools

LEADER 01821cgm a2200457Ia 4500

001 ocm56630230;

003 OCoLC;

005 20141211193030.0;

007 vd cvaizu;

008 041005s1999 ilu023 vleng d;

035 a| (Sirsi) o56630230;

035 a| (OCoLC)64553593;

049 a| EREA;

090 a| HF5415b| .T42 1999 DVD;

245 00 a| That's marketing :b| understanding consumer behavior /c| Learning Seed ; Stage Fright Productions.;

246 3 a| Understanding consumer behavior;

300 a| 1 videodisc (23 min.) :b| sound, color ;c| 1/2 in. +e| 1 study guide (16 pages ; 22 cm);

336 a| two-dimensional moving image2| rdacontent;

337 a| video2| rdamedia;

338 a| videodisc2| rdacarrier;

500 a| Closed-captioned for the hearing impaired.;

511 1 a| Freeman Coffey, Shelly Lawler, Kevin Adair.;

520 a| Explains marketing concepts and tools, including segmentation, market research, branding, packaging, variable pricing, and positioning.;

538 a| DVD.;

650 0 a| DVD-Video discs.=| ^A512643;

650 0 a| Marketing.=| ^A16179;

650 0 a| Advertising.=| ^A4605;

650 0 a| Market segmentation.=| ^A34370;

650 0 a| Consumer behavior.=| ^A231577;

650 0 a| Video recordings for the hearing impaired.=| ^A251096;

700 1 a| Coffey, Freeman.=| ^A706069;

700 1 a| Lawler, Shelly.=| ^A706070;

700 1 a| Adair, Kevin.=| ^A706071;

710 2 a| Stage Fright Productions.=| ^A355326;

710 2 a| Learning Seed Company.=| ^A259416;

994 a| C0b| ERE;

596 a| 1;

998 a| 1066010;

999 a| HF5415 .T42 1999 DVDw| LCc| 1i| 30372013269052d| 4/5/2011e| 3/16/2011f| 9/26/2023g| 3l| JMESDm| JOYNERn| 6p| $89.00r| Ys| Yt| JMESDVu| 11/28/2006x| DVDz| JDVDSo| .STAFF. 0;

That's marketing : understanding consumer behavior / Learning Seed ; Stage Fright Productions.

Format	Video (DVD)
Publication Info	Lake Zurich, IL : Learning Seed, ©1999.
Description	1 videodisc (23 min.) : sound, color ; 1/2 in. + 1 study guide (16 pages ; 22 cm)
Subjects	DVD-Video discs. Marketing. Advertising. Market segmentation. Consumer behavior. Video recordings for the hearing impaired.

Other author/creator	Coffey, Freeman.
Other author/creator	Lawler, Shelly.
Other author/creator	Adair, Kevin.
Other author/creator	Stage Fright Productions.
Other author/creator	Learning Seed Company.
Variant title	Understanding consumer behavior
Abstract	Explains marketing concepts and tools, including segmentation, market research, branding, packaging, variable pricing, and positioning.
General note	Closed-captioned for the hearing impaired.
Cast	Freeman Coffey, Shelly Lawler, Kevin Adair.
Technical details	DVD.

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	Compact DVDs	HF5415 .T42 1999 DVD	✔ Available	Place Hold

That's marketing : understanding consumer behavior / Learning Seed ; Stage Fright Productions.

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Availability