Toward higher ground : reclaiming public confidence in a competitive environment / Peter D. Eckel, Lara Couturier.

Author/creator Eckel, Peter D.
Other author Couturier, Lara.
Format Book
Publication InfoWashington, D.C. : American Council on Education, ©2006.
Descriptioniv, 29 pages ; 28 cm.
Subjects
Education, Higher--Economic aspects. --United States.
Education, Higher--Aims and objectives.
Educational change--United States.
Universities and colleges--United States. --Marketing.
Universities and colleges--Public relations. --United States.

Portion of title Reclaiming public confidence in a competitive environment
SeriesChanging relationship between states and their institutions ; 5
Changing relationship between states and their institutions ; 5. ^A755848
Contents Foreword -- [pt. 1]. Slippery slopes and loose footings -- The increasingly competitive environment -- Higher education's public favor -- [pt. 2]. The view from base camp : presidential perceptions of competition and public trust -- The competition debate -- Reclaiming public trust -- [pt. 3]. The trek ahead : the work of leaders -- [pt. 4]. Conclusion : quesitons remaining -- Questions concerning competition -- Questions concerning public confidence -- appendix. 2006 rountable participants.
Abstract The first decade of the 21st century has been marked by increased expectations for and demands on higher education. Colleges and universities of all kinds are struggling to compete effectively and continue to serve the public's needs and maintain its confidence. This essay, the fifth in a series on the changing relationship between states and their institutions, explores ways to reconcile oft-competing demands. - Publisher.

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks LB2342.8 .E24 2006 ✔ Available Place Hold