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LEADER 01717cam a22004334a 4500

001 ocm63277910;

003 OCoLC;

005 20141211192738.0;

008 060131s2006 ohu b 001 0 eng ;

010 a| 2006003288;

020 a| 0324312105;

020 a| 9780324312102;

029 1 a| YDXCPb| 2240125;

035 a| (Sirsi) o63277910;

035 a| (OCoLC)63277910;

042 a| pcc;

049 a| EREE;

050 00 a| HD59b| .H276 2006;

082 00 a| 659.22| 22;

100 1 a| Harris, Thomas L.,d| 1931-=| ^A273041;

245 14 a| The marketer's guide to public relations in the 21st century /c| Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler.;

300 a| viii, 287 pages ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Rev. ed. of: The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge. 1991.;

504 a| Includes bibliographical references (p. 273-277) and index.;

650 0 a| Corporationsx| Public relations.=| ^A17229;

650 0 a| Marketingx| Management.=| ^A20223;

650 0 a| Public relations.=| ^A964453;

700 1 a| Whalen, Patricia T.=| ^A703842;

700 1 a| Harris, Thomas L.,d| 1931-t| Marketer's guide to public relations.=| ^A273041;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip067/2006003288.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 1063714;

999 a| HD59 .H276 2006w| LCc| 1i| 30372014253881d| 5/6/2009f| 7/31/2008g| 1l| JGESm| JOYNERp| $33.56r| Ys| Yt| JGESBKu| 9/25/2006x| BOOKz| JSTACKSo| .STAFF. 0;

The marketer's guide to public relations in the 21st century / Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler.

Author/creator	Harris, Thomas L., 1931-
Other author	Whalen, Patricia T.
Other author	Harris, Thomas L., 1931-
Format	Book
Publication Info	Mason, Ohio : Texere, ©2006.
Description	viii, 287 pages ; 24 cm
Supplemental Content	Table of contents
Subjects	Corporations--Public relations. Marketing--Management. Public relations.

General note	Rev. ed. of: The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge. 1991.
Bibliography note	Includes bibliographical references (p. 273-277) and index.
LCCN	2006003288
ISBN	0324312105
ISBN	9780324312102

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Joyner	General Stacks	HD59 .H276 2006	✔ Available	Place Hold

The marketer's guide to public relations in the 21st century / Thomas L. Harris, Patricia T. Whalen ; foreword by Philip Kotler.

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