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LEADER 01852cam a2200421Ia 4500

001 ocm65427579;

003 OCoLC;

005 20141211192733.0;

008 060331s2006 gw a 000 0 eng d;

016 7 a| 9780465872| GyFmDB;

020 a| 3540317457 (hd.bd.);

020 a| 9783540317456 (hd.bd.);

029 0 a| OHXb| har060017711;

029 1 a| YDXCPb| 2398161;

035 a| (Sirsi) o65427579;

035 a| (OCoLC)65427579;

049 a| EREE;

072 7 a| HD2| lcco;

090 a| HD2755.5b| .S35 2006;

100 1 a| Schoenborn, Guenter.=| ^A717179;

245 10 a| Entering emerging markets :b| Motorola's blueprint for going global /c| Guenter Schoenborn.;

250 a| 2nd rev. ed.;

260 a| Berlin :b| Springer,c| 2006.;

300 a| xvii, 188 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Originally published by Motorola University Press, 1999 (merely designed as a training manual for internal use). Now updated and expanded for the external reader.;

520 a| The book describes the strategies and processes of a multi-national US corporation, Motorola, applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal with complexity and diversity.;

610 20 a| Motorola, Inc.=| ^A45237;

650 0 a| International business enterprises.=| ^A20160;

650 0 a| International trade.=| ^A221609;

994 a| C0b| ERE;

945 a| 1703630;

596 a| 1;

998 a| 1063642;

999 a| HD2755.5 .S35 2006w| LCc| 1i| 30372014492216d| 5/6/2009f| 1/28/2009g| 1l| JGESm| JOYNERp| $64.95r| Ys| Yt| JGESBKu| 12/7/2006x| BOOKz| JSTACKSo| .STAFF. 0;

Entering emerging markets : Motorola's blueprint for going global / Guenter Schoenborn.

Author/creator	Schoenborn, Guenter
Format	Book
Edition	2nd rev. ed.
Publication Info	Berlin : Springer, 2006.
Description	xvii, 188 pages : illustrations ; 25 cm
Subjects	Motorola, Inc. International business enterprises. International trade.

Abstract	The book describes the strategies and processes of a multi-national US corporation, Motorola, applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal with complexity and diversity.
General note	Originally published by Motorola University Press, 1999 (merely designed as a training manual for internal use). Now updated and expanded for the external reader.
ISBN	3540317457 (hd.bd.)
ISBN	9783540317456 (hd.bd.)

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Joyner	General Stacks	HD2755.5 .S35 2006	✔ Available	Place Hold

Entering emerging markets : Motorola's blueprint for going global / Guenter Schoenborn.

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