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LEADER 02350cam a22005294a 4500

001 ocm57641458;

003 OCoLC;

005 20141211192657.0;

008 050209s2006 nyua b 001 0 eng ;

010 a| 2005003578;

015 a| GBA5670622| bnb;

016 7 a| 0132696732| Uk;

020 a| 0789024160 (hbk.);

020 a| 9780789024169 (hbk.);

020 a| 0789024179 (pbk.);

020 a| 9780789024176 (pbk.);

029 1 a| QBXb| a 05003578;

029 1 a| YDXCPb| 2187715;

029 1 a| YDXCPb| 2187714;

035 a| (Sirsi) o57641458;

035 a| (OCoLC)57641458;

042 a| pcc;

049 a| EREE;

050 00 a| HF5415.2b| .M35585 2006;

082 00 a| 658.8/32| 22;

245 04 a| The marketing research guide /c| Robert E. Stevens [and others].;

250 a| 2nd ed.;

300 a| xv, 425 pages :b| illustrations ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| Introduction to marketing research -- Research designs for management decisions -- Experimentation -- Measurement -- Introduction to data collection -- Designing the data-gathering instrument -- Fielding the data-gathering instrument -- Sampling methods and sample size -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report -- Industrial and international market research -- Mail surveys -- Concept/product testing.;

650 0 a| Marketing research.=| ^A17167;

700 1 a| Stevens, Robert E.,d| 1942-=| ^A137753;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip057/2005003578.html;

994 a| C0b| ERE;

938 a| Baker & Taylorb| BKTYc| 69.95d| 69.95i| 0789024160n| 0006269430s| active;

938 a| Baker & Taylorb| BKTYc| 49.95d| 49.95i| 0789024179n| 0006269431s| active;

938 a| Quality Books, Inc.b| QUALn| a 05003578;

938 a| Baker and Taylorb| BTCPn| 2005003578;

938 a| YBP Library Servicesb| YANKn| 2187715;

596 a| 1;

998 a| 1062966;

999 a| HF5415.2 .M35585 2006w| LCc| 1i| 30372014041419d| 3/24/2010e| 3/5/2010l| JGESm| JOYNERn| 4p| $32.97r| Ys| Yt| JGESBKu| 12/1/2006x| BOOKz| JSTACKSo| .STAFF. 0;

The marketing research guide / Robert E. Stevens [and others].

Other author	Stevens, Robert E., 1942-
Format	Book
Edition	2nd ed.
Publication Info	New York : Best Business Books, ©2006.
Description	xv, 425 pages : illustrations ; 23 cm
Supplemental Content	Table of contents
Subjects	Marketing research.

Contents	Introduction to marketing research -- Research designs for management decisions -- Experimentation -- Measurement -- Introduction to data collection -- Designing the data-gathering instrument -- Fielding the data-gathering instrument -- Sampling methods and sample size -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report -- Industrial and international market research -- Mail surveys -- Concept/product testing.
Bibliography note	Includes bibliographical references and index.
LCCN	2005003578
ISBN	0789024160 (hbk.)
ISBN	9780789024169 (hbk.)
ISBN	0789024179 (pbk.)
ISBN	9780789024176 (pbk.)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.2 .M35585 2006	✔ Available	Place Hold

The marketing research guide / Robert E. Stevens [and others].

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