ECU Libraries Catalog

The marketing research guide / Robert E. Stevens [and others].

Other author/creatorStevens, Robert E., 1942-
Format Book and Print
Edition2nd ed.
Publication InfoNew York : Best Business Books, ©2006.
Descriptionxv, 425 pages : illustrations ; 23 cm
Supplemental Content Table of contents
Subject(s)
Contents Introduction to marketing research -- Research designs for management decisions -- Experimentation -- Measurement -- Introduction to data collection -- Designing the data-gathering instrument -- Fielding the data-gathering instrument -- Sampling methods and sample size -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report -- Industrial and international market research -- Mail surveys -- Concept/product testing.
Bibliography noteIncludes bibliographical references and index.
LCCN 2005003578
ISBN0789024160 (hbk.)
ISBN9780789024169 (hbk.)
ISBN0789024179 (pbk.)
ISBN9780789024176 (pbk.)

Available Items

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.2 .M35585 2006 ✔ Available Place Hold