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LEADER 02129cam a22005294a 4500

001 ocm58807234;

003 OCoLC;

005 20141211192657.0;

008 050328s2006 nyua b 001 0 eng ;

010 a| 2005008559;

015 a| GBA5715182| bnb;

016 7 a| 0132792772| Uk;

020 a| 0789023377 (hard : alk. paper);

020 a| 9780789023377 (hard : alk. paper);

020 a| 0789023385 (soft : alk. paper);

020 a| 9780789023384 (soft : alk. paper);

029 1 a| QBXb| a 05008559;

029 1 a| YDXCPb| 2201860;

029 1 a| YDXCPb| 2201859;

035 a| (Sirsi) o58807234;

035 a| (OCoLC)58807234;

042 a| pcc;

049 a| EREE;

050 00 a| HF5415.13b| .S874 2006;

082 00 a| 658.8/022| 22;

245 00 a| Marketing planning guide /c| Robert E. Stevens ... [and others].;

250 a| 3rd ed.;

300 a| xiii, 362 pages :b| illustrations ;c| 22 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 337-343) and index.;

505 0 a| Introduction to marketing planning -- Situation analysis -- Objectives -- Strategy, strategy variables, and financial market -- Implementing and controlling the marketing plan -- Planning analysis.;

650 0 a| Marketingx| Management.=| ^A20223;

700 1 a| Stevens, Robert E.,d| 1942-=| ^A137753;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip0510/2005008559.html;

994 a| C0b| ERE;

938 a| Baker & Taylorb| BKTYc| 59.95d| 59.95i| 0789023377n| 0006410455s| active;

938 a| Baker & Taylorb| BKTYc| 34.95d| 34.95i| 0789023385n| 0006410456s| active;

938 a| Quality Books, Inc.b| QUALn| a 05008559;

938 a| Baker and Taylorb| BTCPn| 2005008559;

938 a| YBP Library Servicesb| YANKn| 2201860;

596 a| 1;

998 a| 1062959;

999 a| HF5415.13 .S874 2006w| LCc| 1i| 30372014041401d| 1/8/2024e| 12/6/2023l| JGESm| JOYNERn| 4p| $34.95r| Ys| Yt| JGESBKu| 12/1/2006x| BOOKz| JSTACKSo| .STAFF. 0;

Marketing planning guide / Robert E. Stevens ... [and others].

Other author	Stevens, Robert E., 1942-
Format	Book
Edition	3rd ed.
Publication Info	New York : Best Business Books, ©2006.
Description	xiii, 362 pages : illustrations ; 22 cm
Supplemental Content	Table of contents
Subjects	Marketing--Management.

Contents	Introduction to marketing planning -- Situation analysis -- Objectives -- Strategy, strategy variables, and financial market -- Implementing and controlling the marketing plan -- Planning analysis.
Bibliography note	Includes bibliographical references (p. 337-343) and index.
LCCN	2005008559
ISBN	0789023377 (hard : alk. paper)
ISBN	9780789023377 (hard : alk. paper)
ISBN	0789023385 (soft : alk. paper)
ISBN	9780789023384 (soft : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.13 .S874 2006	✔ Available	Place Hold

Marketing planning guide / Robert E. Stevens ... [and others].

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