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LEADER 01668cam a22004454a 4500

001 ocm68373386;

003 OCoLC;

005 20141211192601.0;

008 060504s2007 mdu b 001 0 eng ;

010 a| 2006014844;

020 a| 0742538354 (cloth : alk. paper);

020 a| 0742538362 (pbk. : alk. paper);

020 a| 9780742538351;

020 a| 9780742538368;

035 a| (Sirsi) o68373386;

035 a| (OCoLC)68373386;

042 a| pcc;

049 a| EREE;

050 00 a| HF5823b| .A7935 2007;

082 00 a| 659.12| 22;

100 1 a| Applegate, Edd.=| ^A346003;

245 10 a| Cases in advertising and marketing management :b| real situations for tomorrow's managers /c| Edd Applegate and Art Johnsen.;

300 a| xiv, 217 pages ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Advertisingv| Case studies.=| ^A989791;

700 1 a| Johnsen, Art,d| 1944-=| ^A703029;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/ecip0613/2006014844.html;

994 a| 92b| ERE;

910 a| PromptCat;

938 a| Baker & Taylorb| BKTYc| 79.00d| 79.00i| 0742538354n| 0006816059s| active;

938 a| Baker & Taylorb| BKTYc| 29.95d| 29.95i| 0742538362n| 0006816060s| active;

980 a| 2006-11-15b| 29.95d| 0e| 28.45f| 5800;

596 a| 1;

998 a| 1062160;

999 a| HF5823 .A7935 2007w| LCc| 1i| 30372014162124d| 5/9/2022e| 1/28/2022f| 1/30/2009g| 1l| JGESm| JOYNERn| 2p| $28.45r| Ys| Yt| JGESBKu| 11/27/2006x| BOOKz| JSTACKSo| .STAFF. 0;

Cases in advertising and marketing management : real situations for tomorrow's managers / Edd Applegate and Art Johnsen.

Author/creator	Applegate, Edd
Other author	Johnsen, Art, 1944-
Format	Book
Publication Info	Lanham : Rowman & Littlefield, ©2007.
Description	xiv, 217 pages ; 25 cm
Supplemental Content	Table of contents only
Subjects	Advertising--Case studies.

Bibliography note	Includes bibliographical references and index.
LCCN	2006014844
ISBN	0742538354 (cloth : alk. paper)
ISBN	0742538362 (pbk. : alk. paper)
ISBN	9780742538351
ISBN	9780742538368

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5823 .A7935 2007	✔ Available	Place Hold

Cases in advertising and marketing management : real situations for tomorrow's managers / Edd Applegate and Art Johnsen.

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