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Contents |
Opening windows into schools: today's communication challenges -- Opening windows for educators: the need to communicate strategically -- Window on the communication process: how professional communicators view communication -- Strategy one: analyze your audience: understanding education audiences -- Strategy two: invest in the most credible communicators: teachers, principals, and children -- Strategy three: convince with evidence: the power of documentation -- Strategy four: plan your message: deciding what to say -- Strategy five: incorporate evidence: ways to share your documentation -- Strategy six: follow design conventions: making communication look professional -- Strategy seven: reach out to the media : connecting with your community-- Foundation builders: resources for thinking strategically -- Tools for opening windows: looking professional. |
Bibliography note | Includes bibliographical references (p. 115-116) and index. |
LCCN | 2006008728 |
ISBN | 0807747149 (pbk. : alk. paper) |
ISBN | 9780807747148 |