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LEADER 01347cam a2200385 i 4500

001 ocm02381390;

005 20141211192535.0;

008 760807s1976 caua b 001 0 eng ;

010 a| 75022773;

020 a| 0534004385;

035 a| (Sirsi) o02381390;

035 a| (OCoLC)2381390;

049 a| ERE*;

050 00 a| HF6146.R3b| H37;

082 0 a| 659.14;

100 1 a| Heighton, Elizabeth J.=| ^A85970;

245 10 a| Advertising in the broadcast media /c| Elizabeth J. Heighton, Don R. Cunningham.;

300 a| 349 pages :b| illustrations ;c| 19 x 26 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

504 a| Bibliography: p. 341-343.;

650 0 a| Radio advertising.=| ^A22678;

650 0 a| Television advertising.=| ^A23648;

650 0 a| Advertising.=| ^A4605;

650 0 a| Advertising media planning.=| ^A18226;

650 0 a| Advertisingx| Social aspects.=| ^A80553;

700 1 a| Cunningham, Don R.=| ^A552453;

919 a| BOOK;

596 a| 1;

998 a| 106180;

999 a| HF6146.R3 H37w| LCc| 1i| 30372008394832d| 5/6/2009e| 11/11/1997f| 1/30/2009g| 1l| JGESm| JOYNERn| 6r| Ys| Yt| JGESBKu| 4/21/1986x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Advertising in the broadcast media / Elizabeth J. Heighton, Don R. Cunningham.

Author/creator	Heighton, Elizabeth J.
Other author	Cunningham, Don R.
Format	Book
Publication Info	Belmont, Calif. : Wadsworth Pub. Co., ©1976.
Description	349 pages : illustrations ; 19 x 26 cm
Subjects	Radio advertising. Television advertising. Advertising. Advertising media planning. Advertising--Social aspects.

General note	Includes index.
Bibliography note	Bibliography: p. 341-343.
LCCN	75022773
ISBN	0534004385

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF6146.R3 H37	✔ Available	Place Hold

Advertising in the broadcast media / Elizabeth J. Heighton, Don R. Cunningham.

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