The race to 270 : the Electoral College and the campaign strategies of 2000 and 2004 / Daron R. Shaw.

Author/creator Shaw, Daron R., 1966-
Format Book
Publication InfoChicago : University of Chicago Press, 2006.
Descriptionxii, 232 pages : illustrations ; 23 cm
Supplemental ContentTable of contents only
Supplemental ContentContributor biographical information
Supplemental ContentPublisher description
Subjects
Political campaigns--United States.
Electoral college--United States.
Advertising, Political--United States.
Communication in politics--United States.
Presidents--United States. --Election. --2000.
Presidents--United States. --Election. --2004.

Portion of title Electoral College and the campaign strategies of 2000 and 2004
Contents Bridging the great divide -- What we know (and don't know) about presidential campaigns -- The truth about Electoral College strategies -- Allocating campaign resources across states and media markets -- Measuring the campaign's impact -- Learning from our mistakes -- Appendix 1: Television advertising by media markets, 2000 and 2004 -- Appendix 2: Candidate appearances by media markets, 2000 and 2004 -- Appendix 3: Media markets used in pooled time series analyses, 2000 and 2004.
Bibliography noteIncludes bibliographical references (p. 213-222) and index.
LCCN 2006011428
ISBN0226751333 (cloth : alk. paper)
ISBN0226751341 (pbk. : alk. paper)
ISBN9780226751337
ISBN9780226751344

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks JK1976 .S53 2006 ✔ Available Place Hold