The culturally customized Web site : customizing web sites for the global marketplace / Nitish Singh, Arun Pereira.

Author/creator Singh, Nitish
Other author Pereira, Arun.
Format Book
Publication InfoBurlington, MA : Elsevier Butterworth-Heinemann, ©2005.
Descriptionxii, 163 pages : illustrations (chiefly color) ; 23 cm
Subjects

Contents Culture: The new imperative in web design -- The rationale for cultural customization -- A cultural values framework for web design - Cultural customization: individualism-collectivism -- Cultural customization: uncertainty avoidance -- Cultural customization: power distance -- Cultural customization: masculinity-femininity -- Cultural customization: high-low context -- Cultural customization: the future is here.
Bibliography noteIncludes bibliographical references and index.
ISBN0750678496 (pbk.)
ISBN9780750678490 (pbk.)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.1265 .S56 2005 ✔ Available Place Hold