The affluent consumer : marketing and selling the luxury lifestyle / Ronald D. Michman and Edward M. Mazze.
| Author/creator | Michman, Ronald D. |
| Other author | Mazze, Edward M. |
| Format | Book |
| Publication Info | Westport, Conn. : Praeger Publishers, 2006. |
| Description | x, 194 pages ; 25 cm |
| Supplemental Content | Table of contents only |
| Subjects |
| Contents | Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions. |
| Bibliography note | Includes bibliographical references (p. [175]-185) and index. |
| LCCN | 2006021766 |
| ISBN | 0275992829 |
| ISBN | 9780275992828 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.33 .U6 M53 2006 | ✔ Available | Place Hold |