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LEADER 02517cam a22004814a 4500

001 ocm57514860;

003 OCoLC;

005 20141211192000.0;

008 050121s2005 nyua b 001 0 eng ;

010 a| 2005001364;

016 a| 20060028432;

020 a| 0415966760 (pb : alk. paper);

020 a| 9780415966764 (pb : alk. paper);

029 1 a| NLCb| 20060028432;

029 1 a| YDXCPb| 2054500;

035 a| (Sirsi) o57514860;

035 a| (OCoLC)57514860;

042 a| pcc;

049 a| EREE;

050 00 a| HF5827b| .S63 2005;

055 01 a| HF5827;

055 00 a| HF5827b| S63 2005;

082 00 a| 659.1/0422| 22;

245 00 a| Social communication in advertising :b| consumption in the mediated marketplace /c| William Leiss [and others].;

250 a| 3rd ed. /b| revised by Jacqueline Botterill.;

260 a| New York :b| Routledge,c| 2005.;

300 a| x, 683 pages :b| illustrations ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Previous edition entered under William Leiss as author.;

504 a| Includes bibliographical references (p. 637-659) and index.;

505 0 a| Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.;

650 0 a| Advertisingx| Social aspects.=| ^A80553;

700 1 a| Leiss, William,d| 1939-=| ^A57697;

700 1 a| Botterill, Jackie.=| ^A489626;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/ecip056/2005001364.html;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/enhancements/fy0647/2005001364-d.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 1056294;

999 a| HF5827 .S63 2005w| LCc| 1i| 30372014254475d| 11/9/2021e| 9/30/2021f| 1/30/2009g| 1l| JGESm| JOYNERn| 3p| $26.55q| 2r| Ys| Yt| JGESBKu| 9/25/2006x| BOOKz| JSTACKSo| .STAFF. 0;

Social communication in advertising : consumption in the mediated marketplace / William Leiss [and others].

Other author	Leiss, William, 1939-
Other author	Botterill, Jackie.
Format	Book
Edition	3rd ed. / revised by Jacqueline Botterill.
Publication Info	New York : Routledge, 2005.
Description	x, 683 pages : illustrations ; 23 cm
Supplemental Content	Table of contents only
Supplemental Content	Publisher description
Subjects	Advertising--Social aspects.

Contents	Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.
General note	Previous edition entered under William Leiss as author.
Bibliography note	Includes bibliographical references (p. 637-659) and index.
LCCN	2005001364
ISBN	0415966760 (pb : alk. paper)
ISBN	9780415966764 (pb : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5827 .S63 2005	✔ Available	Place Hold

Social communication in advertising : consumption in the mediated marketplace / William Leiss [and others].

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