Tools

LEADER 02147cam a22004454a 4500

001 ocm60311710;

003 OCoLC;

005 20141211192000.0;

008 050503s2006 mdua b 001 0 eng ;

010 a| 2005011852;

020 a| 0739111795 (cloth : alk. paper);

020 a| 9780739111796 (cloth : alk. paper);

020 a| 9780739111796;

029 1 a| YDXCPb| 2199445;

035 a| (Sirsi) o60311710;

035 a| (OCoLC)60311710;

042 a| pcc;

049 a| EREE;

050 00 a| HF5415.125b| .C578 2006;

082 00 a| 658.8/002852| 22;

100 1 a| Clancy, Kevin J.,d| 1942-=| ^A417291;

245 10 a| Market new products successfully /c| Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf.;

300 a| xii, 269 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| Why new products fail -- Why test marketing fails -- The origins of simulated test marketing -- How the major STM systems compare -- Mathematical modeling marries STM : the discovery and litmus models -- Inputs for a simulated test marketing model -- Diagnostic tools to improve a marketing plan -- The first door to success : forecasting awareness -- How to find the best media weight and schedule -- Measuring the effects of DTC campaigns -- Toward marketing plan optimization -- From the back of an envelope to a marketing navigation station.;

650 0 a| Marketingx| Computer simulation.=| ^A16179;

650 0 a| New productsx| Marketing.=| ^A264554;

650 0 a| Test marketing.=| ^A699892;

700 1 a| Krieg, Peter C.,d| 1951-=| ^A699893;

700 1 a| Wolf, Marianne McGarry,d| 1952-=| ^A699894;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip0512/2005011852.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 1056292;

999 a| HF5415.125 .C578 2006w| LCc| 1i| 30372014244666d| 5/6/2009f| 3/27/2009g| 1l| JGESm| JOYNERp| $33.60q| 2r| Ys| Yt| JGESBKu| 9/25/2006x| BOOKz| JSTACKSo| .STAFF. 0;

Market new products successfully / Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf.

Author/creator	Clancy, Kevin J., 1942-
Other author	Krieg, Peter C., 1951-
Other author	Wolf, Marianne McGarry, 1952-
Format	Book
Publication Info	Lanham : Lexington Books, ©2006.
Description	xii, 269 pages : illustrations ; 24 cm
Supplemental Content	Table of contents
Subjects	Marketing--Computer simulation. New products--Marketing. Test marketing.

Contents	Why new products fail -- Why test marketing fails -- The origins of simulated test marketing -- How the major STM systems compare -- Mathematical modeling marries STM : the discovery and litmus models -- Inputs for a simulated test marketing model -- Diagnostic tools to improve a marketing plan -- The first door to success : forecasting awareness -- How to find the best media weight and schedule -- Measuring the effects of DTC campaigns -- Toward marketing plan optimization -- From the back of an envelope to a marketing navigation station.
Bibliography note	Includes bibliographical references and index.
LCCN	2005011852
ISBN	0739111795 (cloth : alk. paper)
ISBN	9780739111796 (cloth : alk. paper)
ISBN	9780739111796

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Joyner	General Stacks	HF5415.125 .C578 2006	✔ Available	Place Hold

Market new products successfully / Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf.

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