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LEADER 04667cam a2200517 a 4500

001 ocm58843247;

003 OCoLC;

005 20141211192000.0;

008 050325s2006 njua b 001 0 eng ;

010 a| 2005047282;

020 a| 0805852166 (alk. paper);

020 a| 9780805852165 (alk. paper);

020 a| 9780805852165;

029 1 a| NLGGCb| 274656450;

029 1 a| YDXCPb| 2235482;

035 a| (Sirsi) o58843247;

035 a| (OCoLC)58843247;

042 a| pcc;

049 a| EREE;

050 00 a| HF5415.32b| .C74 2006;

082 00 a| 658.8/3432| 22;

084 a| 85.402| bcl;

245 00 a| Creating images and the psychology of marketing communication /c| edited by Lynn R. Kahle & Chung-Hyun Kim.;

260 a| Mahwah, NJ :b| Lawrence Erlbaum Associates, Publishers,c| 2006.;

300 a| xxxv, 405 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| A strategy-based framework for extending brand image research / David M. Boush and Scott M. Jones -- Measuring the prototypicality of product categories and exemplars : implications of schema correspondence theory / Laura A. Brannon and Timothy C. Brock -- Emergence and change of consumer product image in social constructionism perspective / Junko Kimura -- Understanding the role of mental imagery in persuasion : a cognitive resources model analysis / Philip J. Mazzocco and Timothy C. Brock -- From image to experience / Bernd Schmitt -- Building a national image with words : the role of word of mouth in establishing Korea's international image / WoonBong Na ... [et al.] -- Measuring the national image : the case of South Korea / Dong-Sung Cho, and Yong-Gu Suh -- The social construction of destination image : a New Zealand film example / Gretchen Larsen and Veronica George -- Chinese consumers' evaluation of hybrid country of origin products : effects of decomposed elements of country of origin, brand name, and consumers' ethnocentrism / Kwon Jung and Ah-Keng Kau -- Managing celebrities as brands : impact of endorsements on celebrity image / Ajit Arun Parulekar and Preety Raheja -- A cultural third-person effect : actual and expected effects of source expertise among individualists and collectivists / Sukki Yoon and Patrick T. Vargas -- Sports celebrities' image : a critical evaluation of the utility of Q scores / Kevin E. Kahle and Lynn R. Kahle -- A rangle of female beauties : a cross-cultural analysis of cosmetics TV commercials / Kyoo-Hoon Han and Federico de Gregorio -- Well-matched employees make customers happy : effects of brand-employee congruence / Youjae Yi and Suna La -- Managing the multidimensionality of corporate image : from the stakeholders' multilayered experience perspective / Chung-Hyun Kim and Taewon Suh -- Conceptualizing sponsorship : an item and relational information account / Clinton S. Weeks, T. Bettina Cornwell, and Michael S. Humphreys -- Values, brands, and image / Woo-Sung Kim ... [et al.] -- Image attributes of automobiles and their influence on purchase price decision / Keiko I. Powers -- Assessing the influence of cultural values on consumer susceptibility to social pressure for conformity : self-image enhancing motivations vs. information searching motivation / Heonsoo Jung -- The impact of media and culture on the consumption values of women in China and Taiwan / Tsai-Ju Liao and Lien-Ti Bei -- Cross-cultural comparisons of brand personality in print media : the case of mainland China and Taiwan / Yung-Cheng Shen, Lien-Ti Bei, and Chih-Yun Wu.;

650 0 a| Consumers' preferencesv| Cross-cultural studies.=| ^A83736;

650 0 a| Consumer behaviorv| Cross-cultural studies.=| ^A231577;

650 0 a| Imagery (Psychology)=| ^A7985;

650 0 a| Brand choice.=| ^A110341;

650 0 a| Attachment behavior.=| ^A165656;

650 0 a| Communication in marketing.=| ^A75600;

700 1 a| Kahle, Lynn R.=| ^A179613;

700 1 a| Kim, Chʻung-hyŏn,d| 1950-=| ^A699890;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/fy0605/2005047282.html;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/enhancements/fy0629/2005047282-t.html;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/enhancements/fy0662/2005047282-d.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 1056289;

999 a| HF5415.32 .C74 2006w| LCc| 1i| 30372014155516d| 6/27/2019e| 4/13/2010f| 2/7/2011g| 1l| JGESm| JOYNERn| 5p| $75.56q| 3r| Ys| Yt| JGESBKu| 9/25/2006x| BOOKz| JSTACKSo| .STAFF. 0;

Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim.

Other author	Kahle, Lynn R.
Other author	Kim, Chʻung-hyŏn, 1950-
Format	Book
Publication Info	Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006.
Description	xxxv, 405 pages : illustrations ; 24 cm
Supplemental Content	Table of contents only
Supplemental Content	Table of contents only
Supplemental Content	Publisher description
Subjects	Consumers' preferences--Cross-cultural studies. Consumer behavior--Cross-cultural studies. Imagery (Psychology) Brand choice. Attachment behavior. Communication in marketing.

Contents	A strategy-based framework for extending brand image research / David M. Boush and Scott M. Jones -- Measuring the prototypicality of product categories and exemplars : implications of schema correspondence theory / Laura A. Brannon and Timothy C. Brock -- Emergence and change of consumer product image in social constructionism perspective / Junko Kimura -- Understanding the role of mental imagery in persuasion : a cognitive resources model analysis / Philip J. Mazzocco and Timothy C. Brock -- From image to experience / Bernd Schmitt -- Building a national image with words : the role of word of mouth in establishing Korea's international image / WoonBong Na ... [et al.] -- Measuring the national image : the case of South Korea / Dong-Sung Cho, and Yong-Gu Suh -- The social construction of destination image : a New Zealand film example / Gretchen Larsen and Veronica George -- Chinese consumers' evaluation of hybrid country of origin products : effects of decomposed elements of country of origin, brand name, and consumers' ethnocentrism / Kwon Jung and Ah-Keng Kau -- Managing celebrities as brands : impact of endorsements on celebrity image / Ajit Arun Parulekar and Preety Raheja -- A cultural third-person effect : actual and expected effects of source expertise among individualists and collectivists / Sukki Yoon and Patrick T. Vargas -- Sports celebrities' image : a critical evaluation of the utility of Q scores / Kevin E. Kahle and Lynn R. Kahle -- A rangle of female beauties : a cross-cultural analysis of cosmetics TV commercials / Kyoo-Hoon Han and Federico de Gregorio -- Well-matched employees make customers happy : effects of brand-employee congruence / Youjae Yi and Suna La -- Managing the multidimensionality of corporate image : from the stakeholders' multilayered experience perspective / Chung-Hyun Kim and Taewon Suh -- Conceptualizing sponsorship : an item and relational information account / Clinton S. Weeks, T. Bettina Cornwell, and Michael S. Humphreys -- Values, brands, and image / Woo-Sung Kim ... [et al.] -- Image attributes of automobiles and their influence on purchase price decision / Keiko I. Powers -- Assessing the influence of cultural values on consumer susceptibility to social pressure for conformity : self-image enhancing motivations vs. information searching motivation / Heonsoo Jung -- The impact of media and culture on the consumption values of women in China and Taiwan / Tsai-Ju Liao and Lien-Ti Bei -- Cross-cultural comparisons of brand personality in print media : the case of mainland China and Taiwan / Yung-Cheng Shen, Lien-Ti Bei, and Chih-Yun Wu.
Bibliography note	Includes bibliographical references and index.
LCCN	2005047282
ISBN	0805852166 (alk. paper)
ISBN	9780805852165 (alk. paper)
ISBN	9780805852165

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Joyner	General Stacks	HF5415.32 .C74 2006	✔ Available	Place Hold

Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim.

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