Tools

LEADER 01936cam a22004094a 4500

001 ocm61261227;

003 OCoLC;

005 20141211191928.0;

008 050804s2006 ne b 001 0 eng ;

010 a| 2005022585;

020 a| 075067945X (pbk. : alk. paper);

020 a| 9780750679459 (pbk. : alk. paper);

029 1 a| NLGGCb| 284733792;

035 a| (Sirsi) o61261227;

035 a| (OCoLC)61261227;

042 a| pcc;

049 a| EREE;

050 00 a| HT325b| .K65 2006;

082 00 a| 659.2/9307762| 22;

100 1 a| Kolb, Bonita M.=| ^A699618;

245 10 a| Tourism marketing for cities and towns :b| using branding and events to attract tourism /c| Bonita M. Kolb.;

300 a| xvi, 310 pages ;c| 22 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.;

650 0 a| City promotion.=| ^A413933;

650 0 a| Tourismx| Marketing.=| ^A228370;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/ecip0517/2005022585.html;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 1055861;

999 a| HT325 .K65 2006w| LCc| 1i| 30372014254129d| 5/6/2009l| JGESm| JOYNERp| $37.95r| Ys| Yt| JGESBKu| 9/20/2006x| BOOKz| JSTACKSo| .STAFF. 0;

Tourism marketing for cities and towns : using branding and events to attract tourism / Bonita M. Kolb.

Author/creator	Kolb, Bonita M.
Format	Book
Publication Info	Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, ©2006.
Description	xvi, 310 pages ; 22 cm
Supplemental Content	Table of contents only
Supplemental Content	Publisher description
Subjects	City promotion. Tourism--Marketing.

Contents	Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
Bibliography note	Includes bibliographical references and index.
LCCN	2005022585
ISBN	075067945X (pbk. : alk. paper)
ISBN	9780750679459 (pbk. : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HT325 .K65 2006	✔ Available	Place Hold

Tourism marketing for cities and towns : using branding and events to attract tourism / Bonita M. Kolb.

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