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LEADER 01941cam a22004814a 4500

001 ocm64084739;

003 OCoLC;

005 20141211191844.0;

008 060215s2006 inua b s001 0 eng ;

010 a| 2006005243;

015 a| GBA6314092| bnb;

016 7 a| 0134259572| Uk;

020 a| 0253347599 (cloth : alk. paper);

020 a| 9780253347596;

035 a| (Sirsi) o64084739;

035 a| (OCoLC)64084739;

042 a| pcc;

049 a| EREE;

050 00 a| HF5415.13b| .M36915 2006;

082 00 a| 658.82| 22;

100 1 a| McCracken, Grant,d| 1951-=| ^A221264;

245 10 a| Flock and flow :b| predicting and managing change in a dynamic marketplace /c| Grant McCracken.;

300 a| xii, 185 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [159]-175) and index.;

505 0 a| In the flock and flow -- Flock and flow : early systems -- Flows -- Flocks -- The brand -- The consumer -- The corporation -- Seventeen steps in the flock and flow system -- Six marketing strategies.;

650 0 a| Marketingx| Management.=| ^A20223;

650 0 a| Consumers' preferencesx| Forecasting.=| ^A83736;

650 0 a| New products.=| ^A17216;

650 0 a| Brand name products.=| ^A83735;

650 0 a| Business forecasting.=| ^A32213;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip068/2006005243.html;

994 a| 92b| ERE;

910 a| PromptCat;

938 a| Baker & Taylorb| BKTYc| 25.95d| 19.46i| 0253347599n| 0006629396s| active;

980 a| 2006-09-13b| 25.95d| 0e| 21.8f| 960779;

596 a| 1;

998 a| 1054823;

999 a| HF5415.13 .M36915 2006w| LCc| 1i| 30372013676538d| 5/6/2009f| 3/27/2009g| 1l| JGESm| JOYNERp| $21.80r| Ys| Yt| JGESBKu| 9/20/2006x| BOOKz| JSTACKSo| .STAFF. 0;

Flock and flow : predicting and managing change in a dynamic marketplace / Grant McCracken.

Author/creator	McCracken, Grant, 1951-
Format	Book
Publication Info	Bloomington : Indiana University Press, ©2006.
Description	xii, 185 pages : illustrations ; 25 cm
Supplemental Content	Table of contents
Subjects	Marketing--Management. Consumers' preferences--Forecasting. New products. Brand name products. Business forecasting.

Contents	In the flock and flow -- Flock and flow : early systems -- Flows -- Flocks -- The brand -- The consumer -- The corporation -- Seventeen steps in the flock and flow system -- Six marketing strategies.
Bibliography note	Includes bibliographical references (p. [159]-175) and index.
LCCN	2006005243
ISBN	0253347599 (cloth : alk. paper)
ISBN	9780253347596

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.13 .M36915 2006	✔ Available	Place Hold

Flock and flow : predicting and managing change in a dynamic marketplace / Grant McCracken.

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