/LC.GIF&client=easterncarolinaedu)
Search engine marketing, Inc. : driving search traffic to your company's web site. / Mike Moran and Bill Hunt.
| Author/creator | Moran, Mike |
| Other author | Hunt, Bill. |
| Format | Book |
| Publication Info | Upper Saddle River, NJ : IBM Press, ©2006. |
| Description | xxix, 560 pages : illustrations ; 24 cm |
| Subjects |
| Contents | 1: The basics of search marketing -- Why search marketing is important...and difficult -- How search engines work -- How search marketing works -- How searchers work -- 2: Develop your search marketing program -- Identify your Web site's goals -- Measure your Web site's success -- Measure your search marketing success -- Define your search marketing strategy -- Sell your search marketing proposal -- 3: Execute your search marketing program -- Get your site indexed -- Choose your target keywords -- Optimize your content -- Attract links to your site -- Optimize your paid search program -- Make search marketing operational -- What's next? |
| General note | Includes index. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2005925506 |
| ISBN | 0131852922 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.1265 .M665 2006 | ✔ Available | Place Hold |