Humor in advertising : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.
| Author/creator |
Gulas, Charles S., 1962- |
| Other author/creator | Weinberger, Marc G. |
| Format | Book and Print |
| Publication Info | Armonk, N.Y. : M.E. Sharpe, Inc., ©2006. |
| Description | xiv, 240 pages : illustrations ; 24 cm |
| Supplemental Content | Table of contents |
| Subject(s) |
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| Bibliography note | Includes bibliographical references (p. 207-224) and indexes. |
| LCCN | 2005017678 |
| ISBN | 0765616130 (cloth : alk. paper) |
| ISBN | 9780765616135 |
Available Items
| Library | Location | Call Number | Status | Item Actions | |
| Joyner | General Stacks | HF5821 .G87 2006 | ✔ Available | Place Hold |