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Going dirty : the art of negative campaigning / David Mark.
| Author/creator | Mark, David, 1973- |
| Format | Book |
| Publication Info | Lanham [Md.] : Rowman & Littlefield Publishers, ©2006. |
| Description | x, 267 pages ; 24 cm |
| Supplemental Content | Table of contents |
| Subjects |
| Contents | Eye of the beholder : defining negative campaigning -- What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the cold war -- Going nuclear 1964 : the rise of television attack ads -- Dismissive politics : the governor against the actor -- "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970 -- Confrontation, bluster, and no compromise : the campaigns of Jesse Helms -- Dole-Gingrich : going negative early and often -- The politics of fear : negative campaigning in the post-9/11 world -- Opening the floodgates : campaign finance "reform" and the rise of negativity -- A double-edged sword : when negative campaigning backfires -- Hitting the mark : negative campaigning efforts that just plain worked -- It's in the mail : negative campaigning comes home -- Conclusion: The future of negative campaigning. |
| Bibliography note | Includes bibliographical references (p. 243-248) and index. |
| LCCN | 2005028278 |
| ISBN | 0742545008 (cloth : alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | JK2281 .M365 2006 | ✔ Available | Place Hold |