Hispanic marketing & public relations : understanding and targeting America's largest minority / edited by Elena del Valle ; [foreword by Carlos Santiago].
| Other author | Valle, Elena del. |
| Format | Book |
| Edition | 1st ed. |
| Publication Info | Boca Raton : Poyeen Pub., ©2005. |
| Description | xxii, 435 pages : illustrations ; 23 cm |
| Subjects |
| Variant title | Hispanic marketing and public relations |
| Contents | A snapshot of the U.S. Hispanic market / Jonathon R. Ashton, Michele Valdovinos -- Latino identity & situational Latinidad / Federico Subervi, Diana Rios -- Beyond skin color / Deborah Vallejo -- A deeper look into the U.S. Hispanic market / Derene Allen, Madalyn Friedman -- Hispanic projections / Roger Selbert -- Qualitative and quantitative research strategies / Miguel Gomez Winebrenner -- Segmentation by level of acculturation / Miguel Gomez Winebrenner -- Effective translations / Tony Malaghan -- Marketing to U.S. Hispanics online / Richard Israel, Cynthia Nelson -- Hispanic public relations and its emergence as an industry / Dora O. Tovar -- Latino media : a cultural connection / Federico Subervi, Heidi Eusebio -- Electronic publicity and broadcast public relations / David Henry -- Maximizing public relations results with entertainment / Claudia Santa Cruz -- Hispanic public relations return on investment / Christine Clavijo-Kish, Dalia Paratore Salazar -- Cultural understanding key to effective Hispanic media training / Elena del Valle. |
| Local note | Little-352007--305131030165S |
| General note | Accompanied by a companion web site. |
| Bibliography note | Includes bibliographical references (p. 417-423) and index. |
| LCCN | 2005903630 |
| ISBN | 1932534083 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.33.U6 H575 2005 | ✔ Available | Place Hold |