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LEADER 01729cam a22004574a 4500

001 ocm61451576;

003 OCoLC;

005 20141211185222.0;

008 050826s2006 nyua b 001 0 eng ;

010 a| 2005024992;

015 a| GBA5986362| bnb;

016 7 a| 0133426652| Uk;

020 a| 0765614901 (cloth : alk. paper);

020 a| 9780765614902;

035 a| (Sirsi) o61451576;

035 a| (OCoLC)61451576;

042 a| pcc;

049 a| EREE;

050 00 a| HF5415b| .S377 2006;

082 00 a| 658.8/122| 22;

245 04 a| The service-dominant logic of marketing :b| dialog, debate, and directions /c| Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, Jr.;

300 a| xviii, 449 pages :b| illustrations ;c| 27 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Marketingx| Philosophy.=| ^A16179;

650 0 a| Customer services.=| ^A364728;

650 0 a| Relationship marketing.=| ^A390760;

700 1 a| Lusch, Robert F.=| ^A141087;

700 1 a| Vargo, Stephen L.,d| 1945-=| ^A628594;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip0518/2005024992.html;

994 a| 92b| ERE;

910 a| PromptCat;

938 a| Baker & Taylorb| BKTYc| 99.95d| 99.95i| 0765614901n| 0006534297s| active;

980 a| 2006-03-15b| 99.95d| 0e| 83.96f| 786298;

596 a| 1;

998 a| 1029641;

999 a| HF5415 .S377 2006w| LCc| 1i| 30372013550592d| 5/6/2009f| 3/27/2009g| 1l| JGESm| JOYNERp| $83.96r| Ys| Yt| JGESBKu| 3/24/2006x| BOOKz| JSTACKSo| .STAFF. 0;

The service-dominant logic of marketing : dialog, debate, and directions / Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, Jr.

Other author	Lusch, Robert F.
Other author	Vargo, Stephen L., 1945-
Format	Book
Publication Info	Armonk, N.Y. : M.E. Sharpe, ©2006.
Description	xviii, 449 pages : illustrations ; 27 cm
Supplemental Content	Table of contents
Subjects	Marketing--Philosophy. Customer services. Relationship marketing.

Bibliography note	Includes bibliographical references and index.
LCCN	2005024992
ISBN	0765614901 (cloth : alk. paper)
ISBN	9780765614902

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415 .S377 2006	✔ Available	Place Hold

The service-dominant logic of marketing : dialog, debate, and directions / Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, Jr.

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